Pure Home's Powerful New Contextual Search Engine Revolutionizes the Home Decor Experience

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http://www.PureHome.com has solved the mystery of consumer buying behavior with their new contextual search technology. Utilizing a robust set of data points, this technology maps out matches between more than 25,000 products, hundreds of different brands, color palettes, and style preferences to instill buying confidence with online furniture and décor shoppers.

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We believe if we can help consumers express themselves with greater effect when designing a room then they can feel better about their living space. So we set out the create a consumer solution versus just another consumer site.

PURE HOME’S patent pending contextual search technology, uses multi-level emotional profiling taxonomy to fuel product recommendations. Unlike most search engines, Pure Home’s technology takes a three- dimensional approach, engaging the required senses (verbal expression, visualization and emotion) to activate the user’s creative sub-conscience. This approach derives emotional content to create a data-set that is then used to filter out search noise by screening for and elevating products that are contextually relevant to the consumer.

Content and product recommendations assist consumers, who don’t know how to express what they are looking for. PURE HOME’s recommendations are relevant to a consumer’s self- expression, colors, styles, emotional desires and like products within various categories. PURE HOME’s unique contextual navigation layer combines these complex variables into an “intent” algorithm to fuel content and product recommendations. This directs consumers more effectively and quickly through the thicket of information. PURE HOME’s search technology and platform has integrated tools to help users organize content, explore topics they don’t
understand and to help users make the best choice to meet immediate demand for products that exist even in the narrowest of niches.

“We believe if we can help consumers express themselves with greater effect when designing a room, then they can feel better about their living space, so we set out to create a consumer solution versus just another commerce site,” says PURE HOME Founder and CEO, Barry Abraham.

PURE HOME’s tools and offerings mimic the design and buying process commonly offered by interior designers, yet all of PURE HOME’s services are available online and free of charge. PURE HOME offers consumers a visually rich search environment, carefully curated room views and product choices consistent with the identified style preferences of the individual shopper. PURE HOME uses 42 unique attributes including: style, color and color palette, to help identify and articulate the style and functionality “wish lists” of its shoppers. As shoppers browse, the learning technology enables them to accurately articulate their individual style while also coordinating products and colors for their living spaces. This turns shoppers who are curious into shoppers who are empowered.

Contextual search technology gives PURE HOME a durable advantage in the marketplace, along with the flexibility to create additional user experiences based on color, style and other product attributes. PURE HOME currently works with over 300 of the top furniture and design manufacturers in the country, and new products and color options are introduced on the site daily. PURE HOME has aggressive plans to continually raise the bar on the consumer shopping experience through its investment in new technologies and interactive shopping experiences. Find out more at http://www.purehome.com.

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Jody Green
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since: 11/2013
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