Pursuant Releases 2019 Giving Outlook to Address Recent Decline in Philanthropic Giving

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Pursuant’s annual report synthesizes the latest industry reports and provides ideas to help philanthropy leaders address declines in individual giving

Download Your Copy of The Pursuant Giving Outlook

The 2019 Pursuant Giving Outlook

This year’s Giving Outlook was created to help our clients, as well as other nonprofit leaders, recognize the most important changes that are happening in our industry and address the declines we saw last year, says Jennifer Bielat, Executive Vice President of Client Strategy at Pursuant.

Pursuant, a full-service fundraising agency serving nonprofit organizations, recently released its annual Giving Outlook to equip philanthropy leaders with the most important insights and takeaways from a myriad of recent industry reports. This year’s Giving Outlook specifically addresses the recent decline in individual giving the industry experienced in 2018.

“All of the industry reports indicate that 2018 was a complicated year for fundraisers,” expresses Jennifer Bielat, Executive Vice President of Client Strategy at Pursuant. “This year’s Giving Outlook was created to help our clients, as well as other nonprofit leaders, recognize the most important changes that are happening in our industry and address the declines we saw last year.”

The Pursuant Giving Outlook synthesizes many of the very best sources of nonprofit benchmark data including: Giving USA 2019, donorCentrics Index of Direct Marketing, Fundraising Effectiveness Project Quarterly Report, M+R Benchmarks Study, and the Philanthropy Outlook. It is researched and written as a collaboration between Pursuant Insights and Pursuant’s fundraising strategists to provide the most valuable industry takeaways for overall fundraising, direct response, online programs, and specific insights for each sub-sector along with perspectives on growth and innovation.

“As an agency built by fundraisers for fundraisers, we recognize that many of today’s philanthropy leaders have the difficult job of successful leading their organizations through the changes our industry is experiencing,” says Trent Ricker, President & CEO of Pursuant. “Our hope is that the Pursuant Giving Outlook will make that task a bit more manageable by providing new ideas and insights to address their specific challenges.”

Key Takeaways from the 2019 Pursuant Giving Outlook:

  • Total giving by individuals declined by 3.4% in 2018.
  • The total number of donors who gave a donation also declined by 5.8% in 2018.

“We wanted this year’s Giving Outlook to provide insights and encouragement to nonprofit leaders who are trying to navigate the challenging landscape of philanthropic giving,” explained Matthew Mielcarek, Vice President of Analytics and Insights for Pursuant Insights. “If anything, the declines we saw in 2018 are a wake up call that remind us the ‘business-as-usual’ tactics that often masked issues such as poor donor retention aren’t working anymore. We saw organizations that thrived in 2018, and organizations that will thrive in the future, are intentional about creating meaningful relationships with their constituents and strengthen their fundraising programs by bolstering donor loyalty.”

The Outlook also includes ideas from Pursuant’s team of fundraising strategists on the various ways nonprofits can respond to the declines by embracing the concept of donor loyalty.

Pursuant’s 2019 Giving Outlook: Finding Philanthropy’s New Normal is available to download for free at http://www.pursuant.com/2019Outlook

About The Pursuant Group:
The Pursuant Group based in Dallas, Texas, is a fundraising platform of services and technology tools that leverages strategy, insights, and creative storytelling to help nonprofit organizations change the world. Founded as a fundraising agency in 2001, Pursuant has helped hundreds of organizations raise billions of dollars. Today, the Pursuant Group exclusively serves the nonprofit space through its Pursuant Fundraising, Pursuant Insights, TouchPoint Software, and Advizor brands.

For inquiries, please reach out to Taylor Shanklin, VP Marketing at The Pursuant Group
email: taylor.shanklin(at)pursuant.com
phone: 214.866.7827

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Taylor Shanklin
@Pursuant
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