Q Scores Releases TVQ/Cable Q Study

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The quarterly report covers over 200 shows across both broadcast and cable television. The data is available as a full report, on a program-by-program basis or as program rankings among key demographic segments.

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Q Scores is pleased to announce the release of its 2014 second quarter TVQ/Cable Q Study.

This quarterly report is based on 1700 nationally representative U.S. television viewers 13 years of age and older and covers all regularly scheduled series on broadcast primetime television, about 100 shows in broadcast syndication, about 120 shows on cable (including individual scores for 40 cable networks) and originally produced series on streaming video services (such as Netflix).

“The TVQ/Cable Q metrics focus on monitoring program satisfaction among current viewers as well as tracking viewer loyalty and commitment to watching the shows and networks into the future,” says Henry Schafer, executive vice president of Q Scores. “This is really getting into the strength of the emotional bonding viewers do or don’t develop with specific shows and networks. In view of the fragmentation of today’s television audience and the ever increasing variety of viewing platforms (e.g. smartphones, tablets, etc.), this emotional orientation to TV measurement is just as important and, at times more important, than just a head count of viewers.”

These Q Scores metrics serve to assess a show’s competitive vitality for programmers as well as the impact value of the commercial environment provided for agencies, advertisers and media buyers.

“We’ve added a new wrinkle this quarter,” says Schafer. “We’re expanding our coverage of the U.S. Hispanic population to represent all levels of acculturation, which means we’re now covering the programming on the major Hispanic networks like Telemundo and Univision, etc. The expansion of the Hispanic database has opened up the value of the TVQ/Cable Q service to an important and growing segment of the media/advertising marketplace.”

For more information, visit http://www.qscores.com/Web/Broadcast-Cable-and-Syndicated-Programs.aspx. Rather speak to someone at Q Scores on the phone about your specific needs? Call Henry Schafer at 1-516-365-7979.

About Q Scores
Q Scores is the recognized standard for measuring the appeal of licensed properties, personalities, brands, characters and programs. Q Scores metrics identify the most enthusiastic and emotionally connected consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, Q Scores metrics are an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom research options for more precise target market analyses.

In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.

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Henry Schafer