New book makes qualitative research fun, easy to understand

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Ismail Sheikh Ahmad, PhD releases ‘Qualitative Research for Beginners: From Theory to Practice’

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Ismail Sheikh Ahmad, PhD marks his publishing debut with the release of “Qualitative Research for Beginners: From Theory to Practice” (published by Partridge Singapore), a book detailing the basic processes of doing qualitative research.

The book offers the basic “know-how” for beginners in qualitative research. It is presented in a simple manner encompassing: an overview of the underlying issues in differentiating qualitative and quantitative research; basic approaches and process flow in conducting qualitative research; an extensive discussion on steps in conducting a doable qualitative research project; and a basic tool in reporting qualitative findings.

“Whether you’re a new researcher, undergraduate or postgraduate student, or educational practitioner with little or no background in qualitative research, you’ll get the insights and instructions you need to complete basic qualitative research projects,” Ahmad shares.

Filled with simple examples and illustrations, “Qualitative Research for Beginners: From Theory to Practice” helps readers make sense of the richest of information to yield simple, meaningful findings.

“Qualitative research is fun and the book serves as a fundamental guide for beginners,” Ahmad adds.

“Qualitative Research for Beginners: From Theory to Practice”
By Ismail Sheikh Ahmad, PhD
Hardcover | 5.5 x 8.5in | 152 pages | ISBN 9781543742046
Softcover | 5.5 x 8.5in | 152 pages | ISBN 9781543742039
E-Book | 152 pages | ISBN 9781543742022
Available at Amazon and Barnes & Noble

About the Author
Ismail Sheikh Ahmad’s, PhD exposure to qualitative research occurred during his years as a doctorate student at the Nottingham University, England, in the ‘90s under the supervision of Emeritus Professor Colin Harrison. Ahmad is a researcher with extensive research experience in educational and scientific settings for more than 20 years. His areas of specializations include qualitative research methodology, language education (TESL), curriculum design and instruction and teaching thinking. In 2008, he won the Promising Researcher Award of IIUM Quality Day, under the category of social sciences, humanities and business/economic and administration. For the past 25 years, he has completed many qualitative and quantitative studies in various research scales involving government and private agencies’ grants, worth more than RM 5 million, such as MOSTI, MARA, SPA, KPM, UNICEF, ATM, and DBKL.

Partridge Singapore, an imprint in partnership with Penguin Random House Singapore, aims to help writers in Singapore, Malaysia, and the rest of Southeast Asia become published authors. Partridge Singapore gives authors in the region direct access to a comprehensive range of expert publishing services that meet industry standards but are more accessible to the market. For more information or to publish a book, visit or call 800 101 2657 (Singapore) or 1 800 81 7340 (Malaysia). For the latest, follow @PartridgeSG on Twitter.

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