MARLBOROUGH, Mass., Jan. 22, 2019 /PRNewswire-PRWeb/ -- Quantiphi today announced that it has achieved the Marketing Analytics Partner Specialization in the Google Cloud Partner Program. With this achievement, Quantiphi has proven its expertise and success in building customer solutions in the field of marketing analytics using Google Cloud Platform technology.
Google Cloud Partner Specializations are designed to provide Google Cloud customers with qualified partners that have demonstrated technical proficiency and proven success in specialized solution and service areas.
Partners that have achieved the Marketing Analytics Partner Specialization have demonstrated the ability to help clients transition from disparate datasets to data-driven marketing. Specialization Partners in the field of Marketing Analytics have a proven ability to collect, transform, analyze and visualize data, then use the insight gained to optimize marketing strategy and activations.
"Since 2013, Quantiphi has been devoted to solving diverse and difficult business challenges through applied AI and machine-learning solutions," said Asif Hasan, co-founder of Quantiphi. "Quantiphi is proud of this achievement, as we share a common passion for enhancing business impact through state of the art machine learning technologies. As an award-winning partner to Google Cloud, we're excited to continue producing transformative results for Google Cloud customers through AI, machine learning, and data-science solutions."
As a Google Cloud Partner, Quantiphi's Marketing Analytics projects have included predicting customer churn, predicting propensity of viewers to watch new TV shows and measuring the conversion rate and impact of TV ad campaigns.
Quantiphi takes pride in having more than 50 team members with Google Cloud Platform certifications across various disciplines. The Marketing Analytics Partner Specialization is Quantiphi's latest specialization within the Google Cloud Partner Program. In 2017, Quantiphi achieved the Machine Learning Partner Specialization in the Google Cloud Partner Program. Following that, Quantiphi received the 2017 Google Cloud Global Partner Award for Customer Excellence in the Machine Learning Specialization. Quantiphi is also a launch partner for Google Cloud's Contact Center AI Solution, a collaboration announced at Google Next 2018.
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About Quantiphi
Quantiphi is a category-defining 'Applied AI' and 'Machine Learning' software and services company focused on helping organizations translate the big promise of artificial intelligence and machine learning technologies into quantifiable business impact. It is founded on the belief that machine learning and artificial intelligence are transformative technologies that will create the next quantum gain in customer experience and unit economics of businesses. Quantiphi helps its clients find and capture hidden value from data through a unique blend of business acumen, machine learning, and intuitive information design.
SOURCE Quantiphi
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