Quilting Retailer Pushes the Needle Forward with E-Commerce Website

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Outer Banks Media sews it up with a new website design and functionality for Shoreline Handwerks, a quilting fabric and sewing supplies retailer and Bernina sewing machine specialists

online quilting fabric and sewing supplies store

Shoreline Handwerks Sells a Variety of Quilting Fabric and Sewing Supplies Online including Fat Quarters, Notions, Batting and Patterns.

We love the flexibility we have with our new website. Many customers want to deal directly with Shoreline Handwerks and now they can do so whether using a home computer or a mobile device.

Outer Banks Media (OBX Media), a North Carolina-based digital marketing agency specializing in website design, search engine optimization and internet marketing, announces the website launch of their client, Shoreline Handwerks (Shoreline). In business for over 10 years, Shoreline offers quilting and sewing enthusiasts 20,000+ yards of quilt fabric, including an array of beach and ocean designs. In addition to quilting fabrics and sewing supplies, Shoreline offers quilting and sewing classes, sewing machine service and repair and longarm machine quilting.

When Amazon discontinued their storefront service, Shoreline contacted OBX Media for help building a new e-commerce site. At the time, it took two websites to run their online business; one was an HTML site and the other was a menu item linked to a shopping cart run by Amazon Storefront. Using WordPress for their platform, OBX Media designed a brand new, mobile responsive site, integrating it with a third party inventory management system. This gave Shoreline the ability to manage their inventory of products, process order requests and even ship orders all from a single platform.

The new site integrates with their eBay and Amazon accounts as well, so they can easily manage inventory across all three sales channels in real-time. With the convenience of managing the site themselves, Shoreline has the ability to add product announcements and promotions, announce new sewing classes and events, and even post their own blogs.

“We love the flexibility we have with our new website,” said Steve Sachs, co-owner of Shoreline Handwerks. “We can offer our customers an additional sales channel to place their orders with and look forward to directly serving them rather than relying on eBay or Amazon. Many customers want to deal directly with Shoreline Handwerks and now they can do so whether using a home computer or a mobile device. Our business will appeal to a wider audience with our new e-commerce site,” he added.

Shoreline Handwerks sells a variety of sewing supplies online including fat quarters, notions, sewing patterns, quilt batting, sewing thread and needles and books on quilting and sewing. For information on purchasing quilting fabrics and sewing supplies, or attending sewing classes and quilting events, please visit the Shoreline Handwerks website or call 252-473-2271.

About OBX Media
Outer Banks Media, a Google Certified Partner Agency, provides marketing and advertising consultation services to small and large businesses all over the nation. OBX Media specializes in website design and development, hosting, pay-per-click management, search engine optimization services, social media marketing, and an array of traditional marketing services such as print, TV and radio. To learn how you can increase web traffic and build online sales, please visit their website or call 252-256-7116.

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Brooke Scarborough
@outerbanksmedia
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