New packaging and a new campaign will ensure that Quinoderm stays top of mind for pharmacist’s recommendation.
London (PRWEB UK) 9 July 2013
Quinoderm is a highly respected brand in the pharmacy sector and is the only benzoyl peroxide combination cream available without prescription. The ‘Your Q to recommend with confidence’ pharmacy campaign developed by Eurocom includes trade press advertising as well as the ‘Advising on Acne’ Training Guide and Continuing Professional Development for the pharmacy team.
Commenting on the new campaign launch, Tony Chant, Managing Director at Eurocom said, "Market research confirmed to us that pharmacists really trust this brand, but it was in need of a bit of a makeover. New packaging and a new campaign re-affirming the effectiveness of Quinoderm in treating acne will ensure that it stays top of mind for pharmacist’s recommendation."
Eurocom Healthcare Communications is a medical communications agency offering healthcare marketing and creative communications to the consumer healthcare, medical and pharmaceutical industry.