R2i Supports There Goes My Hero in HabiTown Challenge

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R2i is raising funds to support 501(c)(3) non-profit, There Goes My Hero, which is a Baltimore-based charity group whose mission is to provide hope and nourishment for leukemia patients and their families. R2i's fundraising efforts are part of their participation in the local HabiTown Challenge.

There Goes My Hero: Swab a cheek, save a life!

Swab a cheek, save a life!

Our goal is to help There Goes My Hero reach more bone marrow donor registrants and continue to provide hope and nourishment for leukemia patients and their families.

R2integrated, a digital marketing and technology agency headquartered in Baltimore, MD, is participating in the inaugural HabiTown Challenge hosted by Habitat for the Humanity of the Chesapeake. The Challenge is a festival designed to build a community of partnerships through a judged team competition. The r2i team has partnered with the local 501(c)(3) non-profit organization, There Goes My Hero, and r2i’s entry into the Challenge as well as corresponding fundraising efforts will directly support the organization whose mission is to provide hope and nourishment to leukemia patients and their families.

The HabiTown Challenge is September 28 from 11 a.m.-5 p.m. at the West Shore Park on the Inner Harbor of Baltimore. The r2i team will be creating a structure that represents an entity of the Baltimore community and that will be repurposed as a valuable mobile asset for There Goes My Hero in their efforts to register more bone marrow donors and to continue to bring more meals to blood cancer patients and their families.

R2i has set a fundraising goal of $3000 as part of the HabiTown Challenge and all proceeds will go directly to There Goes My Hero. Donations can be made through the r2i fundraising page. Supporters are also invited to attend the HabiTown Challenge to enjoy the competition, live music, food trucks and learn more about There Goes My Hero and how to donate time, money or bone marrow for patients and families in need.

“We are proud to be able to support There Goes My Hero through the HabiTown Challenge and our fundraiser. The organization’s founder, Erik Sauer, has an inspiring story of his own battle with leukemia and how meeting his bone marrow donor helped spark the mission of his foundation,” says Natalie Staines, Director of Marketing for r2i. “This event ties together our own desire to give back to the community as well as contribute to a worthy cause.”

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.

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Natalie Staines
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