The use of radio advertising caters for the automotive nature of their campaign, with a heavy listener audience tuning in from their cars.
(PRWEB UK) 20 August 2013
North West based legal firm Curtis Law Solicitors have worked with Radio Airtime Media to launch a regional advertising campaign, targeting car users in need of motor-related compensation. Commencing on the 19th August, the promotional airtime will run across the North West for ten weeks, in conjunction with spots in the regions of Middlesbrough, Manchester and Blackpool which will air for twelve weeks.
The 30 second commercial introduces a ‘fun trip to the beach’ which is ruined when a ‘careless motorist ran into us’. Directed at listeners who have been ‘involved in a road traffic accident that wasn’t your fault’, Curtis Law Solicitors encourage the aggrieved party to contact them for ‘a free consultation’ and an ‘advance of up to £1500 on your claim’. The advert concludes with the option to either ‘text CLS to 82727’ or ‘search online for Curtis Law’.
Formed in 2008, Curtis Law Solicitors provide solutions across a broad spectrum of legal sectors, serving both business and personal customers. Headquartered in Blackburn, the firm also runs offices across Greater Manchester and Middlesbrough that are powered by over 100 employees. By collaborating with Radio Airtime Media, Curtis Law Solicitors are able to effectively access these regional audiences, refining their campaign by location and thus eliminating advertising wastage. The use of radio advertising also caters for the automotive nature of their campaign, with a heavy listener audience tuning in from their cars.