Every marketing initiative that is strategic has to be able to show a return on investment at some point.
Atlanta, GA (PRWEB) August 16, 2013
On August 15, 2013, co-hosts Lee Kantor and Stone Payton of BusinessRadioX®'s Atlanta Business Radio welcomed to the studio Kristalyn Mumaw and Bill Florence with KCA Services.
KCA Services is a holistic marketing and branding agency, primarily serving small to mid-size companies. They help make a brand stand out in the crowd, enhance business relationships and reputation, build brand loyalty and increase market share. KCA offers services from branding, marketing and public relations to social media and events.
Kristalyn Mumaw, Founder and President of KCA Services, spoke to the emergence of social media as a critical marketing tool. Explained Mumaw, "Every marketing initiative that is strategic has to be able to show a return on investment at some point." Relative to corporate social media, Mumaw observed that often companies get so excited when new things hit the market and think they need to be on every platform. "We instead work with clients to help identify where their customers are spending their time and strategize a plan accordingly."
Bill Florence, Partner at KCA, agreed. Florence elaborated on the purpose of a company's social media presence, saying that it is not just a forum to talk. Instead, said Florence, "Social media is about collaborating with your customers and establishing a dialogue."
Mumaw and Florence also discussed the changing landscape of the roles of advertising and public relations in companies, noting how more organizations are blending these roles under a broader umbrella of strategic marketing or corporate communications. KCA consults with its clients to navigate these changes.
To learn more about KCA Services, tune in to this episode at Atlanta Business Radio.
About Lee Kantor:
Lee Kantor has been involved in Internet radio, podcasting and blogging since he started the Dr. Fitness and the Fat Guy show in 2005. Since then, Lee has interviewed well over 1000 entrepreneurs, business owners, authors and celebrities on a variety of shows and at live events. In addition to his hosting duties, Lee is a Managing Partner at BusinessRadioX® and is committed to helping entrepreneurs and business owners in Atlanta learn how to use radio to dramatically grow their businesses.
About Stone Payton:
For over 24 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively. He is a Managing Partner at BusinessRadioX® and the author of SPEED®: Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his entire career to helping others produce better results in less time.
About Atlanta Business Radio:
Each week, from the BusinessRadioX® studio in Sandy Springs, Lee Kantor and Stone Payton interview Atlanta, Georgia's top businessmen and businesswomen to learn what makes them the best at what they do.
BusinessRadioX® provides a turnkey solution for business owners who want to leverage the power of internet radio to meet their best prospects, establish credibility for their organization and heighten the placement of their brand in search engines rankings. With a professional venue and a proven formula, BusinessRadioX® helps hosts podcast their shows and create a regular stream of dynamic content to share with their prospects and feed the search engines every week. Programs are recorded and streamed live to the internet from our studios in the greater Atlanta area. For more information or to hear a live show, visit: http://www.businessradiox.com.