Rainmaker’s Intelligent Lead Management (ILM) Improves Marketing and Leasing Effectiveness to Drive Demand Generation

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Apartment owners/operators now able to proactively optimize demand through use of ILM

Rainmaker ILM

What sets ILM apart from other lead management systems is its ability to connect supply and demand data from our revenue management platform, LRO. We are now able to prioritize leads based on what a revenue management system is forecasting.

Today, The Rainmaker Group announces the ability for apartment owner/operators to enhance the overall leasing performance of on-site teams with Rainmaker Intelligent Lead Management (ILM), the company’s ground-breaking leasing effectiveness platform.

ILM is the industry’s only product to score every inbound and outbound contact with prospective renters. ILM integrates that score information with data from Rainmaker’s industry-leading revenue management platform LRO to more accurately prioritize every lead a property receives. This capability, combined with property-level transparency of lead source, and call center and leasing agent performance, enables ILM to deliver greater leasing effectiveness that incorporates enhanced supply and demand forecasts.

“What sets ILM apart from other lead management systems is its ability to connect supply and demand data from our revenue management platform, LRO,” said Craig Zeutzius, president of Rainmaker ILM. “With the synergy between the two systems, we are now able to prioritize leads based on what a revenue management system is forecasting. This prioritization ensures leasing agents are spending their time most effectively and closing the right lead at the right time.”

Suited for all owners, the system optimizes advertising dollars to improve lead management and demand generation. For example, as tight budgets limit a smaller firm’s advertising spend, having access to key performance indicators such as lead quality versus number of leads on every ad source is vitally important, as is the reconciliation of leads and guest cards. ILM automates this process and better addresses the real-world leasing environment by merging guest cards featuring the same names as other sources into a single lead. The system can even better manage roommate situations where one person may not be the primary contact and is not recognized as the lead.

“The frustrations felt by many on-site teams are found with dead data, dead leads,” said Zeutzius. “The more they are able to hone in on, the better. ILM is not looking for higher performing ad sources in terms of number of leads delivered, but the ad source delivering the more qualified leads. We are able to give leasing teams their time back because they no longer have to deal with dead leads.”

With ILM, owners and operators will be able to:

  • Capture and analyze every leasing interaction
  • Accumulate more qualified appointments
  • Eliminate shopper’s reports with 100 percent call scoring
  • Pinpoint advertising and lead source effectiveness
  • Gauge the value of each lead, prospect and appointment
  • Provide a safety net for uncultivated leads
  • Specify voids and stimulate future demand

“Demand management has become even more of a priority in the multifamily industry. As such, pricing can no longer be viewed as the only lever to adjust to generate more demand. With more developments coming online every day, owners and operators need to have the technologies in place that combine the concepts of marketing and pricing,” said Zeutzius. “ILM aligns the two technologies that will help optimize demand the most – leasing performance and revenue management. The rich analytics from ILM integrated with proven pricing practices found in revenue management systems ensure companies are maximizing their leasing effectiveness and engaging the leads with the highest possible potential for conversion.”

About Rainmaker
The Rainmaker Group is the market-leading provider of automated Revenue Management and profit optimization software solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. An innovator and thought leader in the highly specialized pricing and revenue optimization field, Rainmaker leverages cutting-edge research to bring clients the most sophisticated systems and help them achieve the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many others. A Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, Rainmaker has for three years running ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.

Media Contact:    
LinnellTaylor Marketing
Marlena DeFalco
Account Director
(303) 682-3943    


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Marlena DeFalco

Candace D. Henry
The Rainmaker Group
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