Rainmaker LRO Delivers New Efficiencies to Revenue and Pricing Managers Through Major Reporting Enhancement

Share Article

New Pricing Call Dashboard aggregates key metrics on property level performance.

News Image
LRO users will now save a significant amount of time while also improving the quality of data they have access to. It is yet another example of Rainmaker's never-ending effort to innovate and make our clients' jobs easier and more productive.

The Rainmaker Group, leading provider of revenue management and leasing effectiveness software to the multifamily housing industry, today announced the release of a major enhancement to LRO (Lease Rent Options), its industry-leading revenue management platform. The powerfully enhanced, yet simplified Pricing Call Dashboard aggregates key data elements for pricing decisions across diverse multifamily portfolios, dramatically reducing the amount of time users need to prepare for pricing calls.

The Pricing Call Dashboard now pulls important metrics for all communities and unit types in a portfolio together in a single place, so users have everything they need on one screen to monitor pricing as well as prep for and run pricing calls. The revamped Dashboard allows users to quickly identify properties and unit types that are performing well, as well as those that may need attention.

"The redesigned Dashboard is a game changer for our customers. We have ensured their time spent on call preparation is optimized and as efficient as possible," said Jon Pastor, Rainmaker’s Chief Technology Officer. "Previously, preparing for a day of pricing calls required pulling a vast number of individual reports for each property, which could take several hours. LRO users will now save a significant amount of time while also improving the quality of data they have access to. It is yet another example of Rainmaker's never-ending effort to innovate and make our clients' jobs easier and more productive."

LRO users are now able to see all of a selected property's unit types at once in the Dashboard, while embedded links connect them directly to other key reports like Competitor Age, Lease Compliance and New Pricing. Custom input controls in the Dashboard offer the ability to show and hide metrics as needed, and customers can now view traffic and lease conversion statistics for the past 7, 14 and 30 days.

"One of our missions has always been to give asset managers, owners and property management companies a detailed view of leading and lagging revenue-orientated data for their entire portfolios," said Pastor. "With these innovative upgrades to LRO, we are meeting that mission more successfully than ever."

This major enhancement is released in time for this year’s National Apartment Association Education Conference, where a panel of industry leaders will examine the varying revenue management strategies in play during changing market conditions. The portfolio-wide visibility that the new dashboard provides helps users to further pinpoint revenue management strategies for individual properties and sub-markets. The execution of these strategies will be discussed during the panel session “Archetypes of Pricing to Optimize Revenue in Varied Market Conditions,” at the 2017 NAA Education Conference, Thursday, June 22, at 11:15 a.m.

About Rainmaker
The Rainmaker Group, headquartered in Alpharetta, Georgia, is the leading provider of revenue management and leasing effectiveness software to the multifamily housing industry. The Company combines unique demand data, proprietary algorithms, robust technology, and deep industry expertise to deliver best-of-breed demand management solutions. The Company’s solutions continually analyze hundreds of variables to forecast supply and demand levels and formulate more than 1 billion optimal prices on a daily basis. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last six consecutive years, and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. In February 2017 RealPage, Inc. announced its agreement to acquire Lease Rent Options (LRO) and related assets from The Rainmaker Group for $300 million.

Rainmaker's client base includes more than 300 multifamily customers, including Equity Residential, AvalonBay Communities, MAA, Lincoln Property Co, Simpson Property Group, TruAmerica and Greystar. For more information, please visit http://www.letitrain.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Marlena DeFalco

Dom Beveridge
The Rainmaker Group
Email >
Visit website