The curbside real estate consumer - demands instant access to listing details, interior pictures and contact information within one-click on their smartphone.
Atlanta, Georgia (PRWEB) August 29, 2013
An Atlanta based marketing technology startup focused on the real estate marketing niche, Rainmaqr Technologies, announces that traditional real estate marketing is about to acquire a few more tricks in 2014. Tomorrow’s real estate marketing programs will need to boast mobile technology innovation, better mobile engagement and continue to place a very strong value on location, location, location. With the dramatic increase of smartphone usage by more and more consumers, impressive new mobile phone technologies and lighting fast broadband networks available around the world – the real estate marketing world is about to evolve and QR code marketing campaigns are about to be at the foundation of this evolution.
Not so long ago the real estate industry was separated into two very distinct camps, the technology savvy and the technology challenged. With the increasing simplicity of those once complex online marketing tools - the lines of separation are now becoming blurred and everyone virtually has access to easy-to-use online listing tools; making it simple to access real estate or rental property details online that are instantly searchable from any consumer’s desktop – no matter the consumer’s physical location.
However, this type of online marketing focused on the desktop shopper has not fully supported the mobile curbside consumer who is either physically on location or in the local community seeking one-click listing information and contact details. These curbside mobile consumers should not be ignored in any real estate marketer’s plan especially since these shoppers are by far the most likely lead to be converted into a buyer, as opposed to the pure online searcher.
Today, QR codes have become the most cost-effective way to provide a “digital bridge” for those mobile consumers from traditional offline marketing campaigns still dominated by uniquely branded real estate yard signs, expensive paper brochures, static local magazine ads and boring neighborhood direct mail campaigns to the more dynamic and engaging online marketing media available today. By engaging the mobile curbside consumer on location, and at the pinnacle time of their interest, with virtually one-click instant access to dialing their own mobile phone to a specified phone number, sending a predefined email while in front of the property, engaging with social media, linking to interior photos and/or providing very detailed pricing webpages for that same location where the QR code is being scanned - the campaign will generate more relative and timely leads. After all, in real estate it is all about location, location, location.
This new marketing role that these two-dimensional codes will play as a bridge to online real estate marketing assets is going to continue to become more and more important as the real estate industry begins to embrace the “mobile mind shift” and place more priority on having a mobile-first marketing strategy, as opposed to the now outdated online-first marketing strategy.
The mobile-first strategy is already happening today and being embraced by some of the largest third-party listing providers. These mobile-friendly sites make it very easy to incorporate into your local curbside campaign, however those who have spent years building their brand in the local community may approach this easy access with caution as to remain in control of that same brand without risking any brand dilution with some of your most valuable leads - the curbside consumer.
As a local digital marketing solution, this is a primary reason why real estate focused company’s should begin to embrace and integrate dynamic QR codes in their offline marketing assets to help remain in control of their own branding and also guide their local and curbside consumers to the information deemed appropriate when searching from the curb, reading a magazine or simply viewing a listing in a window display. The world is moving fast and as the next generation of Millennials age into their 30s, the typical age of a first time home buyer, so will the need for faster access to listing details, 24/7 availability, more dynamic interior photos, virtual tours and self-dialing contact information with the simple click of a button – all within the real estate marketers control.
To help ensure that the real estate industry has access to the most relevant QR code related marketing trends, tips, statistics and research - Rainmaqr has also developed a Twitter feed that can easily be followed with daily tweets to help disseminate the most recent news and articles related to QR code marketing in the real estate and property management industry at @rainmaqr or the Twitter hashtag #LetTheQRcodeWork.
About Rainmaqr Technologies, LLC (http://www.rainmaqr.com and @rainmaqr)
Empowering the real estate industry with QR code marketing tools and tips to help bridge traditional offline marketing to more engaging online marketing media. Follow us on Twitter @rainmaqr for daily QR code tips, stats and ideas. Rainmaqr is an enterprise-class QR marketing platform that was founded on the idea of making QR codes more powerful, scalable and reusable. It is an online software as a service (SaaS) platform focused on bridging offline printed marketing assets with the growing demand for accessing information on demand and at anytime through a consumer's mobile device.
At the heart of Rainmaqr, you have the traditional quick response code; however now instead of constantly needing to reprint your offline assets - Rainmaqr provides an online tool to simply “repurpose” those codes online, at anytime, providing clients with a long-term tool that can now be better controlled with predetermined campaign schedules or changed on demand - allowing only a client’s creativity to be the limit.