Bruster’s Real Ice Cream to Get a Website Overhaul

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Bruster’s hired Rallio to work its website magic in an effort to expand the franchise

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The site also will be responsive in nature so that it will automatically reconfigure itself to provide the best customer experience based on the viewing device (desktop, tablet or mobile).

Bruster’s Real Ice Cream today announced that the company has hired Rallio, Inc., to redesign and rebuild its website in order to provide a more user-friendly experience for customers and franchisee prospects.

Since the day that Bruster’s Real Ice Cream opened in 1989, the company has consistently offered customers only the best and most extraordinary ice cream money can buy. Today, as more and more of Bruster’s customers and franchisee prospects turn to social media and the Internet to connect with the popular brand, it became apparent that the current website wasn’t meeting the needs of an evolving target audience. That’s when Bruster’s contacted the experienced professionals at Rallio, a company that helps people and businesses get the most out of their social media experiences as well as grow their brands online.

The redesigned website will provide Bruster’s audience with an enhanced user experience, allowing them to quickly look up location information and current flavors, enroll in rewards programs and more. With an aggressive franchise development program in place, an improved “Own a Bruster’s” section on the site will make it easy for potential franchisee candidates to obtain ownership details. The site also will be responsive in nature so that it will automatically reconfigure itself to provide the best customer experience based on the viewing device (desktop, tablet or mobile).

Chuck Goetschel, CEO of Rallio, said his team is thrilled to be helping Bruster’s create a more user-friendly website that will attract more customers and franchisees.

“People come from miles around to enjoy Bruce’s incredible ice cream and other desserts. Now we want to help him reach even more customers by designing an updated and easy-to-navigate site that really helps show people what Bruster’s is all about,” said Goetschel, adding that just like the founder of Bruster’s, Rallio is devoted to its customers. “We also want those who are interested in owning a Bruster’s franchise to get the information they need in order to make their entrepreneurial dreams come true.”

About Rallio

Rallio helps its clients to harness the power of social media to protect and grow their brands in a simple and impactful way. With Rallio’s innovative new technology platform, people and businesses can easily manage their entire social media presence on Facebook, Twitter, LinkedIn and Google from one central online location. With access to Rallio’s vast content library, results-driven analytics, consolidated inbox/outbox messaging and more, now franchise organizations have the tools they need to make a splash in social media. For more information, please visit http://rallio.com/.

About Bruster’s

“Mentoring Tomorrow’s Leaders Today” serves as Bruster’s foundation and business platform. Celebrating its 25th anniversary, Bruster’s features 200 handcrafted ice cream, yogurt, Italian ice and sorbet recipes, with up to 38 made fresh daily in each shop. There are nearly 200 independently owned locations in 18 states and the nation of Guyana. With a new four seasons prototype and enhanced menu featuring soft-serve yogurt and smoothies, Bruster’s is expanding in selected areas of the U.S. It is based in suburban Pittsburgh. For more information, please visit http://www.brusters.com.

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Ron Chapman
Rallio
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