Digital + Social + Mobile + Live = the New Mass Media
Seattle, WA (PRWEB) October 22, 2013
Rally, the integrated brand experience agency, today announced that Emmett Cook has joined as General Manager of Live and Lily Croll has come on board as Sr. Integrated Social Strategist.
The pair will play important roles in the development of campaigns for Rally’s roster of leading national brands, including 7-Eleven, Frito Lay, Ruby Tuesday, and Target.
Emmett, who will lead Rally’s experiential planning and production teams, comes to the agency from Global Events & Logistics, where he was Senior Director of Consumer Experiences responsible for that shop’s Coca-Cola, Cox Communications, and FGF Brands accounts.
Prior to that, Emmett spent 15 years at Interpublic Group’s Momentum/UM Live, where he led the development and execution of experiential programs for brands such as American Express, Chrysler, Coca-Cola, Kraft Foods, P&G, US Army, and Wendy’s.
Lily has been a Senior Social Media Strategist at Interpublic Group’s Spring Creek Group working on brands such as HTC and Microsoft. Previously, at Visible Technologies, Lily’s clients included Campbell Soup Company, Dr. Pepper Snapple Group, and Kraft Foods. Most recently, Lily established and led social marketing strategy for the Girl Scouts of Western Washington.
“We’re thrilled that Emmett and Lily have joined Rally,” said agency CEO, Lisa Clarke. “Creating strategic marketing programs that fully integrate digital, social, mobile and live experiences is a key reason why leading brands work with Rally and this additional talent will help ensure our clients’ success.”
Rally, the integrated brand experience agency, turns brands into movements through strategically focused, creatively driven programs that leverage the “new mass media”—digital, social, mobile, and live—to deliver what marketers desire most: the power of one-to-one conversation realized on an exponential scale. Rally has offices in Seattle and Dallas, and works with leading national brands such as 7-Eleven, Frito Lay, Ruby Tuesday, and Target.