Contend and Ranker Team to Reshape Data Driven Content Campaigns Based on First-Hand Consumer Opinions

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Companies Combine Creative and Video Resources to Serve Bigger Scope of Clients with Highly Informed, Top Quality Content

Leading premium content creators, Contend, and Ranker, the leading digital media company for crowdsourced rankings and opinions, are partnering to develop and produce campaigns for brands informed by direct input from consumers and Ranker’s proprietary data. The companies will also join forces on creative, quick to market content, and premium video to enable full-service, data-driven opportunities to a broader range of clients.

Together, Contend and Ranker provide marketing partners the ability to delve much deeper into consumer sentiments by utilizing Ranker’s more than 20+ MM data correlations combined with Ranker’s consumer polls to inform the creative development. Brands’ audiences will directly influence the campaign through the use of Ranker’s custom votable polls, which will be amplified across the brand’s digital and social channels to drive engagement and timely data collection.

The companies will use the data findings to create the campaign’s narrative and content, as well as to develop the strongest distribution plan. The result is custom-made campaigns that are fueled by the interests of real people that targeted audiences can relate to, enjoy and share.

Additional highlights of the deal include:
· End to end campaign possibilities to fit a wide range of marketing/advertising budgets.
· A one-stop-shop for brands to create highly customized, data driven video content.
· Social extension/amplification from Ranker, which has one of the highest engaged social audiences amongst publishers.
· Discounts for brands utilizing this partnership to distribute content/ads on Ranker.com

Steve Amato, CEO for Contend said, “We are at the turning point where data meets creative, these two pieces are now a requirement for brands looking to better engage with consumers and to truly understand what they care about and how they like to consume messages. Through our relationship with Ranker, we can now offer clients insight-driven strategies, amplification and our world-class production in one stop.”

The team at Contend, who have worked with a wide range of brands, including Bud Light, The Chicago Tribune, and other Fortune 500 companies, have set out to disrupt the traditional marketing, media and entertainment industries by taking a data-driven approach to content creation.

Glenn Walker, COO and Head of Data, Ranker, said, "While there are more branded content options than ever before, Contend’s approach is different and truly pioneering from a creative, production and technology standpoint. But it’s the value they place on data to inform and best connect brands to consumers that really impressed us. The combination of their talent as creators and Ranker’s best-of-breed first-party affinity data, will now offer brands the opportunity for some of the highest quality campaigns available.”

About Contend
Founded in the spring of 2014, Contend specializes in creating, producing and distributing data-driven content to deliver measurable business results. Contend is a collective of innovators, instigators, storytellers and collaborators hell bent on disrupting the traditional marketing, media and entertainment industries. With offices in Los Angeles, Chicago and Seattle, Contend is headquartered in downtown Los Angeles. Visit us at: http://www.contendco.com

About Ranker
Ranker is the #1 online destination for broad, opinion-based, crowdsourced rankings of everything. The company’s technology is centered on user engagement, turning its lists into the “best possible rankings” based on the wisdom of crowds. A Quantcast Top 100 site, Ranker attracts more than 20 million monthly unique visitors. As a result, Ranker has one of the world’s largest databases of opinions with more than 100 million votes gathered on 50,000 items. Follow Ranker on Facebook at facebook.com/Ranker and on Twitter@Ranker. Visit us at: http://www.ranker.com

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Jennifer Garnick
Ranker
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