Our energies have been highly focused on increasing community engagement and meeting our members’ preferences for education and information. This win tells us we are on the right track.
Fort Washington, PA (PRWEB) October 11, 2016
ReachMD won highest honors at the annual Medical Marketing & Media (MM&M) awards ceremony, capturing the Gold Award for Best Healthcare Professional Media Brand. MM&M honors the best in healthcare marketing, communications, and media.
MM&M noted that judges were impressed by ReachMD's ‘especially good job of adapting the best of consumer user experience design for professional audiences,’ stating that the website is ‘smart and engaging with a clean design and a sharp filtering format.’
The newly enhanced user interface and experience have driven dramatic improvements in content consumption, traffic, and length of time on site. In the 14 months following the relaunch, monthly program consumption soared 328%, CME content consumption was up 243%, and content consumption across digital partners iHeartRadio, TuneIn, iTunes, and Stitcher increased 113%. Monthly new site visitors and returning visitors were up 124% and 109%, respectively, and time spent on the site increased 22%.
“We have experienced tremendous growth across the board,” said Matt Birnholz, M.D., Vice President and Medical Director for ReachMD. “Our energies have been highly focused on increasing community engagement and meeting our members’ preferences for education and information. This win tells us we are on the right track.”
ReachMD lets healthcare professional Be part of the knowledge® by discovering, participating in, and sharing medical education and clinical information across a powerful digital broadcast network. Its streaming radio and on demand programming is delivered through the websites and mobile apps of ReachMD, iHeartRadio, Tunein, iTunes, and Stitcher. ReachMD has produced more than 10,000 broadcasts, making it the leading resource for healthcare professional audiences. More information can be found at http://www.ReachMD.com.