Reactful & 6sense Announce Strategic AI-Driven Marketing Solution Partnership

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Reactful and 6sense partner to combine intelligent AI-driven web personalization with Account Based Orchestration to improve digital marketer interaction and communication with targeted website visitors in real time.

“With 6sense’s powerful data, Reactful AI is supercharging website personalization to drive overall engagement and conversion,” said Leifur Thordarson, Reactful President and CEO.

Reactful, a web personalization technology company powered by artificial intelligence (AI) and machine learning (ML) and 6sense, the leading Account Based Orchestration Platform, powered by AI, have formalized a technology partnership. The integration of Reactful’s automated AI and ML capabilities with 6sense’s ability to uncover anonymous buying behavior and deliver dynamic account segments allows marketers to easily target and personalize web visitors’ experiences in real time.

Reactful provides website visitors with an immersive end-to-end experience and intelligently improves engagement when and where customers want by using real-time communication with them via reactions, notifications and personalized messaging. Ultimately, this drives substantial conversion uplift. With 6sense, marketers can now ensure their website adapts to each visitor’s exhibited intent while also delivering a personalized “concierge” web experience based on the knowledge of the entire account.

“With 6sense’s powerful data, Reactful AI is supercharging website personalization to drive overall engagement and conversion,” said Leifur Thordarson, Reactful President and CEO. “Through this partnership, organizations can truly engage their customers and achieve the results they desire - without additional development or resources required.”

Reactful and 6sense already share a number of mutual customers who have been able to benefit from the powerful integration between both companies. For example, the joint solution has enabled leading financial management software company Sage to generate a new level of content targeting for its Sage Intacct solution – resulting in a 43% uplift in visitor engagement on the Sage Intacct website. “These two technologies combined have delivered substantial uplift in our one-to-one marketing results,” according to Nick Ezzo, VP Marketing, Sage Intacct.

Sage today is able to customize Reactful experiences on the Sage Intacct website based on knowledge of a visitor’s account being in one of many account segments such as a 6sense-predicted buying stage segment, researching a competitor’s product segment, multiple people engaging with different assets on the website segment, sales activity with the visitor’s account segment, and more.

“Reactful AI personalization and 6sense Account Based Orchestration creates the ultimate personalized ABM solution across the entire funnel,” said Amar Doshi, VP of Product at 6sense. “Together we’re offering a revolutionary end-to-end approach to AI-driven marketing that allows users to not only deliver a personalized experience dependent on a single user’s website interactions, but one focused on the entire buying committee’s intent before an individual from the account even gets to your website.”

Visit https://www.reactful.com to learn more and to schedule a personalized demo.

About Reactful

Reactful AI and machine learning personalizes each visitor’s website experience to best engage and convert visitors while you have their attention. Boost engagement and conversions by interpreting site visitors’ “digital body language”, and reacting accordingly in real time. Powerfully simple, quick and easy to use, Reactful gets it done for digital marketers. Best of all, Reactful allows marketers to be agile and regain control of their website by launching and updating campaigns at any time - without ever requiring any technical development or operational support.
Reactful powers some of the largest brands in the world such as Kimberly Clark, Symantec & Turner Broadcasting. The company is headquartered in Santa Barbara, CA with offices in San Francisco, CA and Tel Aviv, Israel.

About 6sense

6sense’s Account Based Orchestration Platform helps revenue teams compete and win in the age of Account Based Buying by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in market, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often. 6sense is lead by CEO Jason Zintak, and founders Amanda Kahlow, Viral Bajaria, Premal Shah and Srihari Kumar.

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Jennifer Hasting

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