Kirnan Real Estate, Inc. Launches Innovative Online Marketing Program

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Kirnan Real Estate has developed a system with the latest technology to get the most exposure to promote each house for sale and better connect buyers with properties that meet their specific needs.

“Businesses today enhance their online marketing campaigns with the use of optimized content, social media, and other tools,” said Sandy Kirnan. “We’re applying that approach to each of our listings."

Kirnan Real Estate has announced the launch of a new marketing strategy that changes the way available homes for sale are displayed and promoted. This initiative aims to connect buyers with more relevant listings to decrease the amount of time homes sit on the market.

Since most buyers now use the Internet to research homes for sale, Kirnan Real Estate will utilize online marketing techniques to attract the attention of potential buyers as soon as homes are listed for sale. Kirnan Real Estate will create custom websites for each house for sale, giving potential buyers instant access to in-depth listing information. All signs and marketing materials will contain a QR code pointing shoppers to the home’s website.

“Businesses today enhance their online marketing campaigns with the use of optimized content, social media, and other tools,” said Sandy Kirnan. “We’re applying that approach to each of our listings. By creating a custom, optimized website for each property, we’ll be able to reach a greater number of potential buyers that are more likely to be interested in a particular property.”

The agency will utilize the latest technology to deliver each listing to the buyers that are most likely to be interested in that particular home. The new websites, which will be compatible with mobile browsers, will feature video tours, professional photographs, and more detailed information about each home. Social media integration will allow buyers and sellers to instantly share the content with friends and family.

Kirnan Real Estate is a local family-owned agency that has been serving the local CNY market for 55 years. The agency partners with CNY-MLS and nationally syndicated websites to deliver listings to potential buyers.

To learn more about Kirnan Real Estate’s new marketing program, stop by the real estate office at 300 Old Liverpool Road, Liverpool, NY 13088, visit http://www.kirnan.com/, or contact the agency by phone at (315) 457-3356.

Boilerplate: Kirnan Real Estate is Central New York’s oldest real estate agency, with a proven track record of helping homeowners buy and sell houses for more than 55 years. Utilizing an innovative marketing approach, the company is able to quickly identify and match buyers with the most relevant properties for their needs and budget. Kirnan’s experienced real estate agents stay up-to-date on industry trends to provide the best possible services to buyers and sellers.

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