California Realtor Launches Female-Oriented National Real Estate Online Publication

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“Girl’s Guide to Real Estate” intended to serve as a fun, informative confidant and best friend to women interested in real estate and home buying.

Girl's Guide to Real Estate
Women come from a more emotional place when choosing where to live. It has to feel right.

A new website designed by women in real estate for women seeking layperson advice on how real estate works is now online. Called the Girl’s Guide to Real Estate, the information and lifestyle website takes a fun, magazine-style approach to imparting real estate wisdom, with plenty of related material from interior design to entertainment news to fashion trends, written by some of the web and print media’s top authors.

The brainchild of San Diego realtor Joda Mize, The Girl’s Guide to Real Estate is intended to be a place where women can find relatable, transparent information about real estate similar to that offered by a friend, mentor, or close confidant, and in a manner similar to what may come up in conversation.

After a decade in real estate training real estate agents and advising clients, Joda noticed female home buyers are most satisfied when they are positively informed on both the pitfalls and opportunities in real estate. Instead of focusing entirely on home staging, landscaping, or an island kitchen, Joda found women also want to become better educated on how real estate works, from the broad brush of housing markets to the specifics of adjustment indexes.

Seeing a need for a gathering place where women can feel empowered and learn from each other, Joda left the housing market for the web world, and began cultivating the Girl's Guide to Real Estate concept. “When buying a home, men generally are the ones interested in the garage,” says Joda, “while women care about everything else. Sure, we ladies want a nice garage, along with plenty of light, a beautiful floor and fabulous neighborhood. But women come from a more emotional place when choosing where to live. It has to feel right.”

According to a study by the National Association of Realtors, unmarried women made up 23 percent of all home buyers in 2013, and 91 percent of all new home buying decisions are made or influenced by women. The Girl's Guide to Real Estate, or GGRE, is the perfect virtual girlfriend who is smart, funny, down-to-earth, and honest. “She tells you everything you need to know about the world of real estate,” says Joda. “She takes daunting numbers and breaks them down into digestible, easy-to-understand pieces, while sharing tips on repairing the dings your stilettos made on your wood floors.”

“Women often want a second opinion, to know that they are making the right choice,” says Joda. “It doesn’t help that the information they receive can be quite intimidating. Girl's Guide to Real Estate helps women all over the country navigate the home buying process, understand the numbers and the glossary, and walk away feeling that they made a smart decision.”

Online now at, GGRE’s goal is to change the way women get their real estate information, how women process it, influence the way purchases are made, and help get more women into more homes. The Girl’s Guide to Real Estate is timely, lively, fun, and endlessly handy for women of all ages.

It’s one of the best girlfriends a female home buyer could ask for.

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Joda Mize

Tom Hough
since: 12/2011
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