Brokers Diversify Marketing Objectives With Real Estate Search Engine Optimization Technologies
Clearwater FL (PRWEB) August 06, 2013 -- ARME Realty.com, a real estate search engine optimization company located in Clearwater FL, has recently expanded on their product offering for real estate professionals. With the explosion of local SEO and related marketing strategies, the company has added a whole new suite of local SEO business listing tools to help brokers maximize their local exposure.
A recent statistic shows that 52% of actions on a real estate brand site come directly from a local search engine such as Google or Yahoo local. Because of this one statistic alone, more brokers are flocking to the local SEO strategies and redesigning their online marketing objectives.
"The 'zero moment of truth', ZMOT, is that precise time when a user is on the internet scanning through listings looking for that home to buy or rent. 89% of new home shoppers use a mobile search engine at the onset and throughout their research, and realtors who employ the various mobile marketing techniques as part of any solid real estate search engine optimization strategy is ensuring that their websites are discoverable right at that precise ZMOT," states Simon Landers, spokesperson for the firm.
Mr. Landers continues, "While the online home research process is varied, one thing is for sure. Nearly 1/4 of all new home shoppers complete an action on a real estate site the day they start researching. This action could be calling a company, setting up an appointment to see a home, or simply calling an agent for information. That one company who gets this call is 3x more likely to convert that lead into a deal than the broker who received a lead from other forms of marketing."
ARME Realty.com specializes in helping agents bridge that gap between internet research and viewing or buying a home. Their comprehensive marketing strategies covers every facet of the online marketing process. This process starts at the ground level where the visitor is on a realtors website for the first time.
From there, they navigate to another page or link or take an action of some sort. The company's goal is to help these users take action by performing a certain action or something related to the brokers' conversion goals. Whether this would be a phone call or a complete lead form is up to the broker.
For more information about ARME Realty.com and their services visit the website today or call the company directly at (727) 459-8841.
Simon Landers, ARME Realty.com, http://armerealty.com, +1 (727) 459-8841, [email protected]
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