Fort Lauderdale, Florida (PRWEB) January 30, 2015
RealBiz Media’s suite of products capitalizes on current real estate market trends, which suggest mobile applications and video content are becoming most important to agents and homeowning customers alike.
According to research conducted by the National Association of Realtors, in 2013, 92 percent of homebuyers used the Internet in their search, with over half saying that going online was the first step in the home buying process. Additionally, 45 percent of home owner customers used a mobile website or application to search for a home in 2013, with 22 percent of mobile searchers reporting they found the home they ultimately purchased with a mobile application. It is also anticipated that these percentages will continue to rise in coming years.
Another study, the Google & Compete Home Shopper Survey, 2011, reported home shoppers use video content to find out more about a specific community (86%), tour the inside of a home (70%), obtain general information (54%) and more. Video is being used by homeowning customers to satisfy multiple research needs.
From an agent’s position, video marketing is proving to be one of the most effective ways to increase SEO, lead generation and build brand identity, resulting in a collective hike in profits by 40 percent from video marketing alone.
Given these statistics, RealBiz Media is poised to provide the technology and products agents need to thrive in the real estate market. The Ezflix mobile app is the only app to automatically display an agent’s listings pulled from his or her local MLS. Agents can also create unique video content for home listings, right from their own mobile device and share it instantly with clients, his or her preferred websites and social pages as well as the company’s consumer portal, NestBuilder.com. Moreover, Exflix allows agents to create and store local video-based stories and cameos to introduce listings, which can then be attached and sent to clients at a touch of a button.
In addition, agents can manage their video content and notify home owner customers of new or criteria-matching listings through RealBiz’s agent platform known as NestBuilder Agent. The NestBuilder online platform makes the home owning process more efficient for both the customer and agent.
The recently launched Home and Away Club, a unique rewards program for real estate agents, and the completion and availability of RealBiz Media’s products across the majority of mobile operating systems have allowed the company to align with many of the larger companies in the industry. The acceptance of the company’s technology within the industry is occurring at a rapid rate. RealBiz Media expects its suite of products and advanced technology, in tandem with industry trends, to lead the company to over $10 million in recurring revenue in 2015, with faster growth during 2016.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
Safe Harbor Statement
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.