Focus 1st LLC: Fort Collins Based Real Estate Software Startup – Helping Realtors Across the United States and Canada – Celebrates a Nine-Year Milestone

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Created by the combination of the analytical mind of Tim DeLeon and the creative genius of Joanne DeLeon, Focus 1st LLC started nine years ago with a single mission: Help Realtors make more money by providing greater service to customers. Their flagship program Visual Pricing for Realtors celebrates the same milestone having now spread to international acclaim.

Focus 1st LLC, Real Estate Software

Focus 1st LLC: Producer of the Visual Pricing System, Real Estate Software

We are so thankful to be part of the Real Estate community and pleased to help our amazing customers.

One late night, ten years ago, long after the office lights had been shut off, and the hum of the cleaning crew‘s vacuums had grown quiet, in an upstairs office, Realtor Tim DeLeon sat looking at a dim computer screen. His fingers danced on the keyboard, as stroke by stroke he worked with Microsoft Excel to build something. Earlier that day he had been asked a simple and common question that every Realtor has heard a hundred times. The difference was Tim DeLeon was not like most Real Estate Agents.

Tim DeLeon, following graduation from Colorado State University spent 25 years at Hewlett Packard before joining his wife, Joanne DeLeon, selling Real Estate at The Group Inc. His background was in programming and engineering, so when asked him, “When is the best time to sell my home?” Tim couldn’t do the usual sales speak. His whole life he had been groomed to find real answers with actual data. So he set out to find the answer. From that simple question the Neighborhood Patterns software was born.

Tim began using this real estate software and another he built called Scattergram Pricing to grow his business. Soon Joanne stared using the software too. They could have just kept the programs to themselves. They could have hogged the power of the tool and simply grown their sales empire. Anyone who knows them would tell you that’s not in their giving nature.

One year later at a conference, Joanne DeLeon stood on a stage and talked about the software. She spoke to people on how it worked and how powerful it was. The crowd understood. Her table at the back of the room was overrun. From that moment Joanne and Tim realized how much the dedicated Real Estate Professionals needed help. Focus 1st LLC was formed soon after. Since then they have done anything and everything they can to spread the latest model of the pricing software program.

That Real Estate Software program, now called The Visual Pricing System, has become a hallmark and essential tool to thousands of Real Estate Professionals. The software is now being used by Agents and Brokers of every major firm and has crossed international borders servicing areas of Canada.

With positive reviews and recommendations from top real estate training companies including Fort Collins, Colorado’s Ninja Selling and Frisco, Texas based Kinder Reese Real Estate Advisors as well as Inman News, Focus 1st LLC looks forward to helping many more as their reach continues to grow.

Focus 1st LLC has spread its customer base to all 50 states and Canada. Celebrating its ninth year, Focus 1st LLC now employs their son, fellow Colorado State University graduate Jonathan DeLeon and Army Veteran Art Gamez who holds a MBA in IT.

To learn more about Focus 1st LLC and their groundbreaking program for Realtors visit Interview, media and business inquiries please contact Jonathan DeLeon at the email address below.

Jonathan DeLeon
Automated Marketing, Focus 1st LLC

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