Increased Proliferation of Mobile Phones Drives the Market for Reality Mining, According to a New Trend Report Published by Global Industry Analysts, Inc.

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GIA announces the release of a trend report on Reality Mining. Market for Reality Mining is projected to witness strong growth led by rising proliferation of mobile phones coupled with the growing importance to analyse the digital traces of mobile phone users against a backdrop growing security threats and increased need for customer insights to feed growing online marketing strategies.

Reality Mining: A Trend Report

Follow us on LinkedIn – Reality mining is defined as gathering and analysis of machine-sensed environmental information related to human social behavior for identifying predictable behavioral patterns. Reality mining utilizes devices such as cell phones and other mobile equipment for sensing and recording data pertaining to individuals and groups. Reality mining involves mining of information from a phone’s GPS data, email records, call logs, and internet surfing patterns to generate detailed information about the digital communication patterns of the user. Key applications of reality mining include customer relationship management, resource management, security, transportation, and public health, among others. Security is especially poised to balloon into a lucrative application area given the rising threat of terrorism and the need to track digital behavior of people at large.

The trend report titled “Reality Mining” announced by Global Industry Analysts Inc., is a focused research paper which provides cursory insights into the technology, its applications, and future prospects.

For more details about this trend report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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