Dallas, Texas (PRWEB) August 29, 2013
This study analyzes the US recreational vehicle industry. It presents historical demand data (2002, 2007 and 2012) and forecasts for 2017 and 2022 by product (e.g., motor homes, travel trailers, folding camping trailers, truck campers, conversion vehicles) and regional market (Northeast, Midwest, South, West). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry players.
US demand to rise 4.8% annually through 2017
The recreational vehicle (RV) industry sharply contracted in the 2007-2012 period, affected by the 2007-2009 economic recession and its resulting rise in unemployment, decline in housing values, and deterioration of general financial markets. In addition to reducing consumer spending and the ability of individuals to secure credit for the vehicles, these factors also meant that many RV dealers and manufacturers had difficulty funding operations. As a result, the RV industry experienced a sharp drop in demand over that period as well as a number of bankruptcies and closures among industry suppliers and dealers.
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Following this collapse, the US industry has begun to improve. Through 2017, demand is expected to expand 4.8 percent per annum to $10.7 billion, a marked improvement but still less than prerecession levels. Going forward, a rebounding economy will support greater consumer confidence and improved discretionary spending. That, coupled with a healthier financing environment, will spur sales of luxury goods including RVs. Advances will be further aided by demographic trends, including continued growth in the 55-to-64 year-old cohort, the traditional purchasers of RVs, as well as increasing interest among younger customers.
Campers & camping trailers, motor homes to fuel RV gains
RVs include self-propelled motor homes and conversion vehicles, and towable units such as travel trailers, fifth-wheel trailers, folding campers and truck campers, which are either towed by or mounted on other vehicles. Demand will rise the fastest in the camper and camping trailer, and motor home segments, as sales of both will rebound from the double-digit annual declines of the 2007- 2012 period. However, neither segment is expected to quite reach pre-recession levels in the next decade. Technological advances that improve fuel economy and ease of handling, coupled with the inclusion of a growing array of entertainment and comfort options, will also propel sales. The improvement in demand for travel trailers will be less dramatic since sales were better supported over the recession as these types are more affordable than self-propelled versions. Trailers are also available in a variety of sizes and styles amenable to those seeking more basic accommodations and those wanting all the features of their homes on the road. Sales of conversion vehicles, on the other hand, are projected to continue a long term downward trend as many of the entertainment features that were formerly most popular in conversion vehicles are now common in new conventional vans and sport utility vehicles.
South & West to continue leading sales of RVs
The South and West regions of the US will continue to lead sales of RVs, accounting for nearly three-quarters of all US demand. These regions are popular vacation destinations and are home to large populations of retirees, both of which benefit sales of these vehicles. A mild climate in large parts of these regions further aids interest in RVs, which are widely associated with outdoor recreation. Production will remain concentrated in one state, however, as Indiana continues to be the source of a dominant share of all RVs.
Profiles for 28 US industry competitors such as Forest River RV, Jayco, Lance Camper, Pleasure-Way Industries, Roadtrek, Thor Industries, Tiffin Motorhomes and Winnebago
This study analyzes the US recreational vehicle (RV) industry, which consists of travel trailers (conventional and fifth-wheel types), motor homes (classes A, B, and C), conversion vehicles, and campers (including truck campers and folding camping trailers), as well as separately sold accessories (e.g., navigational and electronic systems). Additionally, leading manufacturers of recreational vehicles are identified and profiled, and significant competitive factors are discussed. Important material trends are also covered.
Historical data (2002, 2007, and 2012) and forecasts for the years 2017 and 2022 are provided in current dollar terms for demand, manufacturers’ shipments, and imports and exports for aggregate recreational boating products. Demand and current dollar shipment information is also given for each product classification at the manufacturers’ level and, for many key product categories, demand is also provided in unit terms. In most cases, demand and shipment information is derived from government census figures and trade data; in certain instances, retail figures were used to generate demand and shipment levels. Factory installed electronic systems and accessories are accounted for with their respective vehicles. Data provided for such accessories reflect only those items which are sold separately to the consumer. Total recreational vehicle demand is forecast for each US region and each state within the regions.
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