As companies battle for the hearts and minds of the public, especially when lawsuits and reputations are in play, it is essential for the legal and PR strategies to complement one another.
Deerfield Beach, FL (PRWEB) March 16, 2017
Red Banyan founder Evan Nierman recently appeared as a featured speaker at the 2017 International Crisis and Risk Communication Conference (ICRC) for the second year in a row.
In his presentation titled “Litigation PR: Bridging the Gap between Legal Liability and Reputation Rescue," Nierman provided attendees with valuable insights into the important role of litigation PR for companies and organizations during the course of legal disputes. An experienced litigation PR practitioner, Nierman shared proven best practices for how communicators can work hand-in-hand with attorneys to preserve a brand’s reputation and achieve success, not only in court, but also in the court of public opinion.
“I was delighted to return to the ICRC Conference this year to join the discussion and exchange knowledge with leading crisis communications experts,” said Evan Nierman. “As companies battle for the hearts and minds of the public, especially when lawsuits and reputations are in play, it is essential for the legal and PR strategies to complement one another. Rather than fearing the potential pitfalls of communicating about a legal dispute, organizations can benefit greatly from telling their story and appropriately framing the key issues.”
Hosted by the University of Central Florida, the ICRC is an annual gathering that brings together a unique lineup of communications practitioners and academics from around the world. Featuring a variety of presentations, workshops and panel discussions, the conference examines some of the most pertinent issues, trends and best practices in the constantly evolving field of crisis communications.
About Red Banyan
Red Banyan is a top public relations agency with clients across the country and internationally. With offices in Florida and Washington, D.C., Red Banyan combines a substantive understanding of complex issues with the experience and skills needed to execute campaigns that deliver results. Specializing in crisis communications, corporate public relations, government relations, and legal PR, Red Banyan provides an integrated approach to communications rooted in strategy. Learn more at http://www.redbanyan.com, become a fan on the Red Banyan Facebook page and follow the firm on Twitter, Google+ and LinkedIn.