Houston, Texas (PRWEB) April 01, 2014
The timing of a B2B email marketing campaign is critical to the campaign’s success. Data aggregator Experian reports that the average return on email marketing investment for every dollar spent is around $44. With so much on the line for B2B marketers, Red Base Interactive researched to provide answers to some of the most pressing questions facing email marketers – questions like “What is the best day of the week to send B2B email marketing campaigns?” and “What time of day can campaigns be sent to maximize results?”
As a premier B2B contact data vendor, Red Base Interactive, has long been the provider of choice for many top organizations looking to build a database to execute email marketing campaigns, among other marketing initiatives. The Red Base team investigated a number of reliable sources, spanning the results of millions of emails sent, to determine the optimal timing for the execution of B2B email marketing campaigns. Sources include top marketing and data insiders like MarketingSherpa, Ignition, and MailerMailer.
The research report is one of many offered by the SalesStaff LLC family of companies. Drawing on over twenty years of experience in the B2B demand generation and B2B contact data industries, SalesStaff LLC and Red Base Interactive seek to consistently provide the sales and marketing community with actionable content. In fact, for this report, SalesStaff drew on data from their own efforts which include millions of outbound email marketing sends.
"It’s estimated that over 89 billion business emails are sent by workers worldwide every day," said David Balzen, CEO of Red Base Interactive parent company SalesStaff. “With such a huge volume of email correspondence, even the smallest adjustments to an email marketing campaign can have tremendous impact on the success of the campaign.
“The teams at Red Base Interactive and SalesStaff are constantly researching best practices around sales and marketing, with the intent to provide valuable content to sales and marketing professionals,” Balzen says. “We see this report on the best days and times to send an email marketing campaign as a benchmark report that can immediately benefit any marketer engaged in executing email marketing campaigns.”
About SalesStaff LLC
SalesStaff is a premier provider of demand generation services for business-to-business companies. For more information, visit http://www.prosalesstaff.com or contact by phone 888-591-8022 Ext. 333. To schedule an interview with David Balzen, please contact 888-591-8022 or by email at info(at)prosalesstaff(dot)com.
About Redbase Interactive LLC
The primary focus of Red Base Interactive is to provide accurate contact information for today’s key leaders and Decision-Makers with C-Level, VP-Level, and Director-Level titles. For many years, Red Base Interactive has provided a comprehensive solution to marketing executives that allows them to connect with a relevant audience. For more information, visit http://www.redbaseinteractive.com or contact by phone 877-469-1503 or email info(at)redbaseinteractive(dot)com.