Red Ten NYC Highlight 3 Marketing Trends to Watch in 2014

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New York-based outsourced sales and marketing firm, Red Ten NYC, highlight three marketing trends they expect to see flourish over the next 12 months.

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Red Ten NYC is New York’s leading outsourced sales and marketing agency. Specializing in direct marketing, Red Ten NYC provide a cost-effective route to market for clients operating within the financial services, telecommunications, fundraising, entertainment and home improvement sectors. As the firm make their final business plan preparations for 2014, Red Ten NYC highlight three key marketing trends which they expect to see prosper in the New Year. 

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1.Complex Decision Making by Conflicted Consumers

As economic pressures continue to take their toll, Red Ten NYC highlight that not all consumers will react to the pinch of the recession in a rational way. Red Ten NYC remind marketers that consumers will still invest in small indulgences. This is often referred to as the ‘lipstick effect’ whereby lipstick sales soar during a recession as consumers still want to enjoy the small pleasures ( In the New Year Red Ten NYC expect consumers will require the opportunity to change their minds from brands, and will not want to be restricted or tied down to long-term contracts. Red Ten NYC express that marketing for decision changing consumers in 2014 will not be an easy feat, however, marketers must take in consideration that consumers do not want to commit to long-term contracts. 

2.Demand for Personalized Marketing Campaigns

Following the vast amount of research into predictive behavior models this year, Red Ten NYC claim that the use of data-based customer insights into the channels a customer prefers and what impacts a customer will be taken into greater consideration by marketers. ( By personalizing marketing campaigns directly to the consumers’ needs, Red Ten NYC confirm it will bring a higher success rate. 

3.SME Boom - More Support of Local Enterprises

Entrepreneurs and small business owners in America are campaigning to make ‘2014 The Year of Small Business’ ( Red Ten NYC will join fellow business owners in 2014 across America to promote small business growth, and contribute to the country’s steadily recovering economy. With a surge of SME optimism for 2014, Red Ten NYC predict that the country will see more support for local enterprises and collectively engage in job creation with small businesses.
Red Ten NYC is an outsourced sales and marketing firm in New York. The firm are excited for 2014, and are looking forward to seeing the transition and effectiveness of these key marketing trends in the upcoming months. 


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Tommy Smith
Red Ten NYC
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since: 02/2012
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