REDBOOKS.com Named SIIA Content CODiE Award Winner for Best Lead Generation Solution of the Year

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REDBOOKS Earns Prestigious Content Industry Recognition

REDBOOKS: Winner of 2015 CODiE for Best Lead Generation Solution

SIIA's 2015 Content CODiE Award winners are some of the most innovative, high-impact content products out there.

REDBOOKS, a global leader in sales prospecting and lead generation technology, today announced that REDBOOKS.com was named winner for the 2015 SIIA CODiE Awards for Best Lead Generation Solution. Winners represent the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. The three finalists for Best Lead Generation Solution included Avention (formerly known as OneSource), Penton Media’s WebTarget, and REDBOOKS.com.

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced REDBOOKS as the 2015 CODiE Award Winner for Best Lead Generation Solution. The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence since 1986. The awards have over 85 categories and are organized by industry focus of Content, Education, and Software.

REDBOOKS.com is built for sales and business development teams to prospect smarter and close sales faster. The platform is personally customized to the individual sales leader, sales executive or sales development representative, with targeted leads lists, real-time actionable news insights, and key context on relevant decision makers and influencers across the top companies, brands, and agencies globally.

“We are honored to have REDBOOKS formally recognized by the SIIA judges and fellow executives from the software and information industry,” said Sameer Jagetia, Chairman and President of REDBOOKS. “Since acquiring REDBOOKS from LexisNexis in 2010, we have transformed the collection and dissemination of effective sales prospecting content, both on companies and most importantly, specific people targets. Our thousands of REDBOOKS users are our inspiration every day to continue bringing revolutionary solutions to market.”

“SIIA’s 2015 Content CODiE Award winners are some of the most innovative, high-impact content products out there,” said Michael Marchesano, Managing Director of CISD & ABM divisions at SIIA. “We congratulate all of this year’s CODiE Award winners, and thank them for the contributions they have made to the content industry.”

Winners were announced during the ABM & Information Industry Summit, at Mandarin Oriental in the Washington DC. The ABM & Information Industry Summit (IIS) is a flagship conference for leaders across the business information industry, bringing together an audience of 300+ senior executives from B2B media, publishing and information companies to address important strategic issues and to network.

Details about the winning products can be found at http://www.siia.net/codies/2015/winners.asp

About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to celebrate the software and information industry’s finest products and services.
For more information about the SIIA CODiE Awards, visit: http://www.siia.net/codies

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit http://www.siia.net.

About RED BOOKS LLC (REDBOOKS)
REDBOOKS is an information services and technology company based in New York, NY, with two main divisions: the premier lead generation and competitive intelligence tool used by companies, publishers, agencies and marketers globally (http://www.redbooks.com); and a technology division, focused on advanced machine learning and natural language processing, currently used by leading information services companies.

If you are in New Business, Sales, Partnerships – REDBOOKS is the resource used by thousands like you to prospect smarter and close business faster, reducing sales conversions ratios from 100:1 to as close to 1:1.

Formerly a division of LexisNexis, REDBOOKS was spun off as an independent company in 2010.

For more information, visit http://www.redbooks.com.

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