Ratio Partners with Red Bull Media House to Deliver Red Bull TV on the Xbox 360 Platform

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Leading multi-screen agency Ratio partnered with Red Bull Media House, a multi-platform media company with a focus on sports, culture, and lifestyle, to release Red Bull TV on Xbox 360. The app was deployed using Ratio’s Xbox application framework, Ratio TV, which enables media companies to take maximum advantage of the leading Over-The-Top video viewership of Xbox LIVE.

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Ratio is ecstatic to have partnered with Red Bull Media House to bring their amazing content to Xbox 360 – from their various series to live events, this app has it all!

Ratio TV’s exclusive platform enabled Red Bull Media House to launch on Xbox with a compelling user experience, driving overall user engagement. Additionally, Ratio TV provides unique monetization features, dynamic navigation and live programming that delivers content in real-time via integration with Red Bull Media House’s existing programming systems. As a result, the ongoing costs to manage, maintain and update the app fall well below the traditional model for application updates.

Red Bull TV is a digital video service that features inspirational programming from the world of Red Bull, including live global events and an extensive selection of sports, music and lifestyle entertainment. With this new Xbox 360 application, Red Bull TV’s HD-quality live programming, films, shows and clips are available for free to an expanding, global audience of over 50 million Xbox LIVE subscribers.

“Ratio is ecstatic to have partnered with Red Bull Media House to bring their amazing content to Xbox 360 – from their various series to live events, this app has it all,” said Nate Thompson, CEO and co-founder of Ratio. “Ratio TV allows for the creation of a differentiated experience on the Xbox 360 platform and provides the flexibility to continue to evolve the Red Bull TV offering on Xbox over time with less costs for Red Bull, and fewer downloads for customers.”

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About Red Bull Media House:

Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. Among other projects, Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission, which held the world's attention in 2012 delivering the most watched live stream in history. For more information visit http://www.redbullmediahouse.com.

About Ratio

Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV, and most recently the console ecosystem specifically using our Ratio TV product which allows media brands to launch differentiated apps quickly on Connected TV platforms. Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for our clients that include AT&T, Condé Nast, Intel, Meredith, NBC Universal and Red Bull Media House. Founded in 2001, Ratio is privately held and headquartered in Seattle, WA. To learn more about Ratio, visit http://www.WeAreRatio.com or follow the company on Twitter @teamratio

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Lina Sugimoto
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We Are Ratio
since: 05/2009
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