Atlanta Creative Leader Compton Joins Forces with Digital Veteran Red Clay Interactive

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Veteran Atlanta creative director Brett Compton leaves the traditional world behind to join digital marketing shop Red Clay Interactive, Inc.

To land a creative director with Brett’s brand experience, client roster and award pedigree was a major win for Red Clay Interactive

Longtime Atlanta creative director Brett Compton recently left the traditional agency world and Brunner behind to join digital veteran Red Clay Interactive as Vice President – Creative Director. Compton brings more than 22-years’ experience guiding award-winning creative and marketing campaigns for global brands to a shop that has quietly been growing in the Southeastern digital market for years. Prior to joining Red Clay, Compton served as Vice President and Creative Director for the Atlanta office of Pittsburg based advertising agency Brunner.

“Although I’ve had the opportunity to work on multiple digital projects while at Brunner,” said Compton, “I wanted to focus the next phase of my career solely applying my creative experience to delivering strong interactive campaigns. Red Clay Interactive has a long and successful history in the digital space and I believe offering my twenty-two years of traditional agency knowledge will only enhance and add to the award-winning work we provide for our clients.”

In his new role at Red Clay, Compton will be responsible for guiding all marketing and creative strategy, as well as overseeing production of all creative, marketing and technical deliverables. Additionally, he will work with agency leadership and the account services teams to consult with clients on business strategy.

“To land a creative director with Brett’s brand experience, client roster and award pedigree was a major win for Red Clay Interactive,” said company President/CEO Lance Compton. “In addition to all the great work he has been responsible for, Brett has a strong reputation in the agency world for professional development of his teams. We can’t wait to see what the future holds for our clients and staff under his leadership.”

Some of the brands Compton has worked on include: The Ritz-Carlton, Huffy bicycles, Elanco Animal Health, James Hardie Siding, Atlanta Bread Company, CNN Newsource, Anderson Floors, Cub Cadet outdoor power equipment, Mohawk Flooring, Opteum Financial Services, Stanley hand tools, Snap-on hand tools, YellaWood Pressure Treated Pine, The Chick Fil-A Bowl, Zippo Lighters, Great Stuff foam sealants, Golf Pride Grips, Case Knives, and Eaton Vehicle Group.

Brett was part of the team responsible for winning the American Association of Advertising Agencies Small Agency of the Year award among all U.S. agencies when he was at Sawyer Riley Compton. His work has been recognized internationally by The One Show, Communication Arts, Cannes Festival, Ads of the World, and the National Addy’s.

Red Clay Interactive, founded in 2000, is an interactive marketing agency specializing in activating brands online. Red Clay’s teams of marketing, creative and technology professionals create digital experiences allowing businesses to tell their stories across the web, mobile devices, and other online platforms. By blending cutting edge technology with powerful marketing strategy and creative services, Red Clay equips clients with the interactive tools they need to experience aggressive growth.

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Lance Compton
since: 08/2009
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