Philosophy Book Offers Alphabetized Words of Wisdom

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Author Tan Kheng Yeang launches marketing campaign for ‘Reduced Reflections’

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At times humorous, thought-provoking, heartwarming and heartbreaking, “Reduced Reflections” (published by Trafford Publishing) – the latest book by author, philosopher and engineer Tan Kheng Yeang – aims to entertain and enlighten a wide audience, from the casual reader to the consummate philosopher. The author is embarking on a marketing campaign to promote the book.

Presented in an alphabetical format, “Reduced Reflections” is a book that can be opened to any page – to find a quick, encouraging one-liner – or simply read straight through as a long-term inspirational tool.

The author reveals his thoughts on matters of the heart and soul, social conscience, nature and learning. “Reduced Reflections” is the author’s ultimate expression of his rich, unique perception of humanity and the world at large.

An excerpt from “Reduced Reflections”:

A crowd is composed of individuals. The individual is a concrete being; the crowd is an abstraction. To stand with the multitude is easy; to stand with the minority is difficult; to stand alone is phenomenal. Individuality is a mark of distinction, the jewel of character.

“Reduced Reflections”
By Tan Kheng Yeang
Hardcover | 6 x 9 in | 208 pages | ISBN 9781426954214
Softcover | 6 x 9 in | 208 pages | ISBN 9781426954207
E-Book | 208 pages | ISBN 9781426954221
Available at Amazon and Barnes & Noble

About the Author
Born around the time of the foundation of the Republic of China, in the former English colony of British Malaya, Tan Kheng Yeang was educated in an English school. From his early days the author was interested in literature and philosophy, and as his interest evolved to science, he decided to study civil engineering at the University of Hong Kong, as he felt he needed a practical career. After the Japanese occupied Hong Kong, he fled to free China, where he found work in an office constructing roads and later an airfield in Guangxi Province. After the war ended in 1945, he returned to Malaya and became an engineer in the City Council of Georgetown, Penang. After his retirement, he worked as an engineering consultant. He is the author of 12 books that reflect the broad range of his interests and talents.

Trafford Publishing, an Author Solutions, LLC, author services imprint, was the first publisher in the world to offer an “on-demand publishing service,” and has led the independent publishing revolution since its establishment in 1995. Trafford was also one of the earliest publishers to utilize the Internet for selling books. More than 10,000 authors from over 120 countries have utilized Trafford’s experience for self publishing their books. For more information about Trafford Publishing, or to publish your book today, call 1-888-232-4444 or visit

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