Reflect Innovation Raises $3 Million in Seed Funding

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Wellness startup takes users on a journey of relaxation through a tactile biofeedback orb.

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Born out of my personal struggles with stress and anxiety, our breakthrough tactile Orb boosts relaxation and wellbeing – which is something we could all use in these times.

Reflect Innovation, an award-winning company that creates biofeedback devices to improve users’ wellbeing, has raised $3 million in seed funding from Joy Ventures; to date the company has secured over $4 million in funding.

Reflect has created an entirely new consumer experience by delivering the therapeutic power of biofeedback through the company’s first product, the Reflect Orb, which is a soft textile-wrapped device. The Orb measures and analyzes users’ stress through their fingers by tracking changes in physiological signals, and displays users’ emotional state in real-time through changing LED lights. The result is a calming experience that also provides insight into your physical, mental, and emotional state.

Reflect was conceived in 2018 by Noga Sapir, whose background lies at the intersection of neuroscience and textile design. Realizing that the softness and warmth of textiles could help mitigate the cold and impersonal experience of using technology, she founded Reflect to create devices that fit seamlessly into daily routines and that would be a source of relief and joy in a user’s wellness journey and navigation of stress. On the heels of a successful user study conducted in 2020 with 100 participants, Reflect plans to use its seed funding to accelerate mass production and hire for key roles ahead of the Orb’s e-commerce launch in late 2021.

“Born out of my personal struggles with stress and anxiety, our breakthrough tactile Orb boosts relaxation and wellbeing – which is something we could all use in these times,” notes CEO Sapir. “Millions of people battle with the same challenges, and I want our products to make it easy for them to carve out daily moments of calm.”

“As early as the prototype phase, we realized the enormous potential Reflect’s unique product has to create meaningful impact for its users through a winning combination of human centered design, proven biofeedback methodology and a joyful consumer experience,” said Miri Polachek, CEO, Joy Ventures. “Working with Noga to bring her vision to life these past two years has been an exciting journey for us at Joy, and we are thrilled to continue supporting Noga and team as they progress towards launching the Reflect Orb, which we are confident will foster long-lasting positive change in consumer’s daily lives.”

To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or jeannine@freshpr.net, or visit https://reflectinnovation.com.

About Reflect Innovation
Based in Tel Aviv, Israel, Reflect Innovation was founded in 2018 with the mission of developing an interactive, multisensory experience that leads users through a journey of discovery to find their unique relaxation techniques. To date it has secured over $4 million in investments from Joy Ventures, a leading investor in the consumer wellbeing space. Reflect is developing a science-backed biofeedback device, the Reflect Orb, that helps users gain control over their stress and induce relaxation. The Orb has been presented and won awards in Avantex Paris in 2017 and in the Creative Conscience Awards in London in 2017. To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or jeannine@freshpr.net, or visit https://reflectinnovation.com.

About Joy Ventures
Joy Ventures is a startup studio focused exclusively on building, funding, and supporting companies developing consumer products for wellbeing. Founded in 2017, the Joy Ventures philosophy is that life changing companies are born at the intersection of technology, human-centered design and science. Joy offers a unique investment model: funding and supporting startups at various stages, and working with innovators and founders on ideation, technology development, and venture creation. The studio’s singular focus allows it to provide deep domain expertise, guidance, and a global network of industry and academic partners to founders from the ideation phase all the way to market launch and beyond. Joy is a team of business leaders and investors, product experts, venture builders, scientists and entrepreneurs passionate about innovating products that help people live more joyfully, with lasting impact on wellbeing.

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Fresh PR
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