Relevance.com Appoints New Contributing Editor and Digital Marketing Expert

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Fastest Growing Content Publication Appoints Interact Marketing CEO

Relevance appoints Interact Marketing, Joe Beccalori, CEO
"I am extremely grateful for the opportunity to work with such a fast growing publication, and a community of amazing contributing author talent and subscribers and to take it to the next level." -Joe Beccalori

Relevance.com, named the world's fastest growing content promotion publication just two years ago, has tapped Interact Marketing CEO, and Forbes Contributor Joe Beccalori as Contributing Editor and Digital Marketing Expert effective this week. The 2015 Content Marketing Award winner for highest subscriber growth boasts over twenty marketing industry thought leaders as top tier contributors, 400 other marketing industry bloggers, and top tier digital marketing sponsors. Writers contribute relevant and timely materials on marketing topics including earned media and PR, traditional advertising and branding, and digital marketing on display, search engines, and social media. Relevance also offers consultative strategic marketing guidance to members.

The publication changed hands in a private transaction earlier this year, along with all the content, domain names, brand assets, marketing materials and methodologies of several legacy agencies - Digital Relevance and Slingshot SEO, two former Inc. 500 national agencies who were responsible for the initial launch of the publication in 2012.

“We are proud to continue the success of the publication and the Relevance brand, and to be a top provider of content for our industry to add value and insights to marketing teams and agencies worldwide," said Asheesh Mani Jain, whose 200+ employee, multi-national web services company Creative Lipi is responsible for the acquisition. “We are honored to have some of the best minds in the industry contributing to the site, and very pleased to have Joe join our team in this capacity.”

The site attracts over 25,000 monthly visitors and has a B2B email subscriber list and social media following of approximately 75,000 middle market and enterprise marketing professionals. Relevance generates revenue through corporate sponsorships, display advertising, monetization of opt-in lead generation, and by offering downloadable white papers, eBooks, and other sought after strategic assets for marketers. Current plans are to focus on the continued popularity and growth of the publication.

"Marketing success in the digital realm is almost entirely based on developing key relationships, and partnerships both on and offline," said Joe Beccalori. "I am extremely grateful for the opportunity to work with such a fast growing publication, and a community of amazing contributing author talent and subscribers and to take it to the next level. This is not the type of site or audience quality that is easy to build. We have a great responsibility to our audience here. This is the real deal."

Creative Lipi is a digital marketing and an IT solutions advisory, which helps organizations strengthen their online footprint and build sustainable competitive advantage. The company has grown from a one-room, five-person team in 2003, to a state-of-the-art, 200-member team with offices in Maryland (USA), Noida (India) and Faridabad (India).

Headquartered in New York, and founded in 2007, Interact Marketing is a full-service interactive agency that has utilized a broad spectrum of online marketing strategies to establish high awareness, web traffic, and conversions for over 200 clients worldwide. Interact has grown to over 23 team members including certified specialists in design, programming, search optimization, search engine marketing, social media, reputation management, and marketing technology, and is the fastest growing agency in New York’s Hudson Valley region with 472% organic revenue growth in less than five years.

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

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Joe Beccalori
Contributing Editor
Digital Marketing Expert
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