Renuant Changes Name to Transparent.ly
Renuant, a programmatic demand platform operating in multiple verticals, is rebranding as Transparent.ly. The Transparent.ly ad technology platform provides online publishers and advertisers the ability to transact with programmatic bidding and targeting across multiple industries.
PIEDMONT, Calif., Feb. 25, 2019 /PRNewswire-PRWeb/ -- "We are excited to announce that we've re-branded our business to Transparent.ly," says Patrick Cross, CEO of Transparent.ly. "We believe Transparent.ly captures the essence of our unique value proposition to advertisers and publishers. We are completely transparent to Advertisers on media sources, types of traffic and more. We believe this brings much more clarity, certainty and efficiency to the market."
In insurance verticals, Transparent.ly takes its transparent model even further. Ben Levy, Transparent.ly co-founder explains, "With other platforms, the margin is unknown and if you knew it, you would experience sticker shock. One of our largest competitors targets an average of 30% margin. We believe such high margins reduce ad efficiency for advertisers and takes money away from publishers who could drive more consumers with a higher revenue share.
"Further, hidden margins give the platforms tremendous power to manufacture their own profits at the expense and confusion of the advertisers and publishers. As an advertiser, when your policy acquisition costs suddenly become more expensive, is that because your product is less competitive or is it because the platform is taking more profit? Similarly, if you are publisher and your payout decreases, is that because your quality has deteriorated or is that because the platform has taken more of money?
"There's too much hard work and money at stake to have anything other than this approach. It would be a disservice to our clients to operate in any other fashion.
"Even more compelling, we offer our Fair Margin Guarantee in Auto Insurance of 10%. We'll never take more than a 10% margin, ensuring highly efficient marketplace for all the players in the market."
"We think that our Fair Margin Guarantee properly rewards all players in the market," continues Patrick Cross. "Looking forward, we believe that this aligns incentives to create a more robust online marketplace. Over the last several years, the number of publishers has become increasingly concentrated. We think that this is directly the result of high margins charged by the platforms. The platforms give more established publishers a more competitive margin, but really take advantage of the small publishers by taking a 30% margin or worse. This sort of tax makes it nearly impossible for new publishers to succeed. We think our Fair Margin Guarantee will level the playing field and create new opportunities for publishers that are innovative, but don't have the volume to command a reasonable revenue share. More innovation on the publisher side in sourcing consumers, will in turn create more opportunities for advertisers. Ultimately, the entire market will be better off with the solution that Transparent.ly provides."
Transparent.ly operates in auto insurance, home insurance, life insurance, mortgage loans, debt consolidation and higher education.
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For more information please visit http://www.transparent.ly.
SOURCE Transparent.ly
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