Celebrities and Actors Using Reputation Management Consultants to Control Negative Press, Leads to New Practice Group Announced at Boutique Firm Fat Brain Interactive

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Concierge Level Services Offered at National Agency, Help High-Profile Individuals Build a Positive Brand and Persona Online While Responding Quickly to Press Crisis

Internet Reputation Services

Fat Brain Interactive

We provide a broad range of services to help celebrities monitor, track and take action based on rumors or other issues they need to address on a daily basis.

Fat Brain Interactive, an online reputation consulting agency with seasoned search and marketing staff focused on highend clients, has announced that it is now offering a new set of services to help actors and celebrities manage their reputations online.

The company, which has worked with professional athletes, executives, attorneys and other high-profile individuals across the United States, provides celebrities with broad-reaching services aimed at vigorously maintaining their digital reputations. To do this, Fat Brain Interactive leverages various proven strategies and capabilities, including robust reputation assessments, social media profile optimization, content monitoring, public relations optimization and much more.

“We are very pleased to launch this new area of service, which allows us to leverage our expertise to benefit actors and celebrities who need to closely monitor and manage their reputations online,” said Gary Truitt, founder and chief strategist of Fat Brain Interactive. “This has become critical for celebrities, who know that they need to have a positive brand image in the eyes of the public. Through sound online reputation consulting, we can make that happen.”

Celebrities today are extremely aware of and concerned with their online reputations, as their entire careers may suffer due to rumors and criticism. This is particularly true for actors and high-profile individuals who currently enjoy a positive overall reputation, as one mistake or negative rumor let loose on the Internet can have a major impact on their personal and professional lives. Many celebrities are opting to engage in strategies that help them build a positive reputation and respond appropriately to smears and negative or false reports that appear in the news media or on blogs and social media.

Fat Brain Interactive’s team knows how to use various cross-channel media and technologies to its clients’ advantage, including social media, blogging, media relations, content development and crisis management. When combined, these tactics represent a sound and effective approach to reputation management.

“We provide a broad range of services to help celebrities monitor, track and take action based on rumors or other issues they need to address on a daily basis,” said Truitt. “Whether it’s through long-term planning or responding quickly during a crisis situation, we are the firm people and organizations turn to for the very best in reputation management solutions.”

To learn more about the solutions provided by Fat Brain Interactive, visit http://www.fatbraininteractive.com.

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Gary Truitt, Media Contact
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