Delta Named Least Respected Brand: How Online Brand Reputation Management Can Help

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Online brand reputation management is vital to how a brand name is perceived by consumers, especially in the digital age. If a brand name is perceived negatively or if consumers are dissatisfied by anything a brand does, there are sure to be repercussions online.

JW Maxx Solutions

JW Maxx Solutions

The BrandPower Series: Brand Respect survey conducted and released by research firm CoreBrand on August 21, 2013, about the top 100 most recognizable brands, found that PepsiCo and Coca-Cola were tied as the most respected brand names, while Delta was the least respected brand name.

PepsiCo and Coca-Cola are two of the largest corporations in the world, and as such, have an extremely high level of brand recognition. Both companies have done a good job of handling whatever crises have occurred during their lifetimes, and have extremely strong and memorable marketing campaigns.

On the other hand, Delta was the least respected brand included in the survey. While Delta has a high level of brand recognition, the public’s perception of the company and the negative experiences they have had when flying with the airline have brought their respect levels down to a minimum.

One of the aspects of online brand reputation management is through the use of social media websites to engage with consumers and promote their brand name. A quick search of Coca-Cola’s name on Twitter will show about 1.5 million followers with about 80,000 tweets with a Facebook following of 71.7 million likes. Delta, on the other hand, has only tweeted around 7,000 times, and has merely 500,000 Twitter followers with only 875,000 likes.

Though the lack of social media use by Delta is most likely not the reason why customers dislike the brand as a whole, it is a tool that is clearly being underutilized by the company and could potentially boost Delta’s public perception.

Online brand reputation management is comprised of several different factors, but social media is definitely a key ingredient,” online reputation management expert and CEO of JW Maxx Solutions, Walter Halicki said. “If Delta’s overall business model is not completely catered to customer satisfaction, however, all the social media in the world will not help.”

JW Maxx Solutions is one of the leaders in online reputation management and offers positive business solutions to growth-oriented companies. To find out more about JW Maxx Solutions, visit

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