Mobile Traffic and Transactions at Online Retail Brand Medelita Doubles Year over Year

Premium medical uniform brand experiences a major shift in the devices used to shop its web store.

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Responsive Web Design At Medelita.com

We benefit by having to update the site in one place with no hassles, and our customers won't have to bother with downloading a new application in order to have a seamless shopping experience.

San Clemente, CA (PRWEB) August 30, 2013

Visitors using a mobile device to shop online for lab coats and scrubs at medelita.com is up 178% over the same period in 2012. Mobile or non-tablet visits lead the increase, seeing a 228.25% increase and tablet visits are also up 130%. Earlier in 2013 the company employed responsive web design techniques to provide visitors with a fully optimized user experience across all devices and screen resolutions. Company President Joe Francisco noted, "We felt in mid-year 2012 that responsive design was the direction to go versus designing a completely separate mobile application or mobile website for several reasons. We benefit by having to update the site in one place with no hassles, and our customers won't have to bother with downloading a new application in order to have a seamless shopping experience. It’s definitely working."

Mobile transactions are up 99.67% this year with strong growth prospects. Joe Francisco continues, "We are confident the results will continue to improve as we deploy additional changes site performance. Among other important projects, we expect to optimize our server and site infrastructure in order to dramatically reduce the amount of time it takes to access our site on a mobile device." The company's focus going forward will be on ease of use, simplifying the ordering process, and driving mobile and web conversions.

About Medelita
Medelita is redefining the way healthcare professionals present themselves at work. Combining innovative, certified, performance fabric technology with sophisticated designs and hand-tailored workmanship, Medelita offers the most refined, comfortable and functional gender specific lab coats and physician scrubs available. Exquisite detailing and traditional sizing ensure flattering shaping, an unsurpassed professional appearance and a vastly improved fit. Quality is so exceptional, the company provides a One Year Guarantee – which is unmatched by any other medical apparel manufacturer in the industry. For more information, visit the Medelita website at http://www.medelita.com or call 877.987.7979.

Contact:
Joe Francisco
Medelita
1046 Calle Recodo, Suite D
San Clemente, CA 92673
877.987.7979
joe(at)medelita(dot)com
http://www.medelita.com


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