Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

Santa Monica, CA (PRWEB) January 08, 2014

Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments.

By applying filters such as likelihood to convert and predicted order value, online retailers can understand what their customers want and which offers to extend to them. Segmenting through SmartSegments can also help retailers detect the factors leading to greater brand loyalty and build programs that turn loyalists into advocates.

"Big data is nothing but a buzzword unless it can be easily and quickly dissected and applied to marketing initiatives," said Jerry Jao, CEO of Retention Science. "Using conditional statements, SmartSegments enables online retailers to slice and dice their data in real time, delivering the type of personalized email communication that drives sales and engenders customer loyalty."

SmartSegments is simple and quick to use. Online retailers select as many refining criteria needed to target a particular customer segment and create highly personalized campaigns that speak to each group. The retention marketing campaigns are sent directly from the Retention Science dashboard, eliminating the extra step of importing the new, targeted list into an email management system.

Retailers are able to create their own filters based on the customer data they have available, or they can use any combination of pre-programmed filters, which include:

•     Predicted Customer Lifetime Value
•     Likelihood to Convert
•     Predicted Order Value

Early adopters of SmartSegments are reporting a 15 to 20 percent increase in click-through rates.

"Consumers today expect brands and retailers to know and appreciate them," continued Jao. "By customizing campaigns and providing offers based on their personal buying habits, retailers can retain these customers and increase their lifetime value."

About Retention Science

Retention Science is a leader and innovator in retention marketing. Using big data analytics and predictive algorithms, its retention automation platform helps online retailers re-engage customers by profiling their behavior and creating timely and relevant retention campaigns for each individual, resulting in increased lifetime value. Clients such as CafePress, The Honest Company and Chrome Industries leverage the platform to personalize their retention campaigns and increase customer spending by up to 133 percent. Retention Science has been recognized by Fast Company as an Innovation Agent and by Ernst & Young for Entrepreneur of the Year. The company is based in Santa Monica, Calif., and backed by industry-leading investors such as Baroda Ventures, Forerunner Ventures and Mohr Davidow Ventures. For more information, visit http://www.retentionscience.com or follow the company on Twitter or on Facebook.