Manufacturing sales growth is stagnating. Too many companies are just doing "more of the same," and that doesn’t work anymore. The strategies we outline make the entire business development process measurable, so it can be managed just like operations.
Boston, MA (PRWEB) November 04, 2014
American manufacturing is rebounding and industrial manufacturers of all types are positioned for global success. Many have reengineered operations to improve quality, increase efficiency and reduce costs. American manufacturing operations are truly world class.
But many companies face serious revenue growth challenges. While they’ve mastered manufacturing, the internet has drastically changed buyer behaviors. The traditional sales and marketing approaches, and even the staffing and budgeting model for those activities are outdated.
It’s time for companies to “Manufacture Revenue Growth” and this 33 page eBook outlines both the strategic approach and tactical outlines of a B2B Sales & Marketing approach which leverages technology and buyer preferences. It’s an approach built on helping buyers buy instead of more cold calls, and it’s intuitive for manufacturers as it’s based on analytics and metrics – not hocus pocus marketing lingo.
The eBook is the product of collaboration between two industrial manufacturing veterans. Ed Marsh, founder of Consilium Global Business Advisors, LLC and Todd Hockenberry, president of Top Line Results, Inc. are manufacturing revenue growth experts who have industrial P&L experience. Today they provide B2B companies with manufacturing growth strategy and sales consulting, and collaborate on client projects.
“I’m so excited to publish this book.” says Marsh. “Todd and I speak a common language with industrial manufacturers and distributors; and we share a passion for helping American manufacturers succeed. This eBook is the product of our combined nearly 50 years of combined experience – and the unique perspective that gives us.”
Todd agrees. “Industrial B2B companies have the making part nailed. It’s the manufacturing sales growth part that’s increasingly problematic. The bad news is too many companies are just doing more of the same that doesn’t work anymore. The good news is that the strategies we outline make the entire business development process measurable, so it can be managed according to metrics just like operations.”
“Manufacturing Revenue Growth” is available for download at http://www.ManufacturingRevenueGrowth.com and includes real world examples, case studies and links to numerous other resources. Its written based on real world business experience for CEOs and presidents.