North America Rheology Modification Coating Additives market is projected to reach $964.7 million by 2018 - A Report by MicroMarket Monitor

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In the North American region, the U.S. dominated the rheology coating additives market in 2013, and the trend is set to continue for the next five years. This would take the share of the country to approximately 77.0% by 2018 in the region. It also remained the largest consumer of rheology coating additives at a global level

MicroMarket Monitor

MicroMarket Monitor

Key Players in the North America Rheology Modification Coating Additives market are ASHLAND INC., NASF SE, DOW CHEMICAL COMPANY, ARKEMA, AKZONOBEL N.V., EVONIK, ASAHI KASEI, DAIKIN

North America has traditionally been a strong market for coating additives. Globally, the North American market has been a leader with respect to product innovation, in terms of quality and application development.

The coating additives market has been dominated by the U.S., representing about 78% of the total regional demand in 2013. Apart from the U.S., Canada represented a significant share in the region with 14.0%. The remaining 7.2% of the region’s demand is distributed between remaining countries, with Mexico holding a major share.

The U.S. market, after facing a crisis due to the economic slowdown between 2008 and 2009, is again displaying signs of revival. Thus, it is expected that its market would increase at a CAGR of 6.1% from 2013 to 2018. The growth would be mainly driven by the recovering construction industry and automotive industry.

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With an increase in the demand for furniture in offices, medical, educational, and other institutions are also expected to influence the demand for additives in the region. The major function of rheology modification additives is to modify the rheology of the formulation so as to protect the substrate more efficiently, thus giving a better look to it.

The North American rheology modification coating additives market was valued at $718.81 million in 2013, which is expected to grow at a CAGR of 6.1% annually, to reach $964.74 million by the end of 2018.

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This market constituted nearly 29% to the global rheology modification coating additives market in 2013.
Construction recorded the largest revenue in 2013 with $240.58 million, which is estimated to reach $319.81 million by 2018 at a CAGR of 5.9% for the period under consideration.

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North America Defoaming Coating Additives Market
The development of foam is an undesired effect during the application of paints & coatings. Surfactants such as anti-foaming agents and dispersants are used in paints & coatings in lieu of preventing foam development. With the rapidly growing demand from the construction sector, the market for defoaming coating additives in North America is expected to grow significantly in the coming years.

The North American market is a major contributor to the global defoaming coating additives market, having accounted for a share of 28.6% in 2013. The North American market is projected to grow at a CAGR of 6.7% from 2013 to 2018. The U.S. held a majority of the shares in the North American market, and is expected to grow at a CAGR of 6.2% during the given period. The Mexican segment is expected to be the fastest-growing segment, projected to grow at a CAGR of 10.6% during the given forecast period. Among the major applications, the construction segment accounted for the highest share of 33.47% in 2013, followed by the industrial applications segment with a share of 20.18%. The industrial applications segment is projected to grow at a CAGR of 6.7% from 2013 to 2018.

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