Key players in the Rich Communication Services (RCS) Market include Acision, Alcatel-Lucent, Comverse, Ericsson, Genband, Huawei, Interop Technologies, Mavenir Systems, Nokia Solutions and Networks, and SAP and many more.
(PRWEB) September 15, 2014
The new market research report "Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)", published by MarketsandMarkets provides in-depth analysis of the global RCS market on the basis of its major components and sub-segments. The report also identifies various driving factors, restraints, and opportunities affecting the market along with the global adoption trends.
Browse 49 market data tables and 60 figures spread through 150 pages and in-depth TOC on "Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)"
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Massive adoption of the high-speed broadband services has been beneficial for mobile operators as it provides enhanced sources of income. The biggest challenge for the Rich Communication Services (RCS) Market is the increasing competition from Over-The-Top (OTT) players. They offer Internet-based services making it difficult for the mobile operators to offer traditional services such as voice and messaging. As a result, the mobile operators in the RCS market space are constantly reinventing the designs of the communication services. As a result, traditional services are evolving into multimedia-based services. According to the report, the RCS market has consolidated with bigger players such as Acision, Alcatel-Lucent, Comverse, Ericsson, Genband, Huawei, Interop Technologies, Mavenir Systems, Nokia Solutions and Networks, and SAP. The competition from these big players further makes it difficult for the small vendors to enter the RCS market.
According to the report, the major factors driving this market include influence of the social networks, customer retention, global interoperability and collaboration between the carriers. Benefits from investments in IP Multimedia Subsystem (IMS) and Long Term Evaluation (LTE) are also significant factor influencing the demand and growth of the market. Competition among the OTT players is one of the major restraints for the mobile operators. Lack of awareness among organizations about the deployment and usage is also restraining growth of the industry. Hence, the report expects the cloud-based deployment services to be more useful for the market. These services can seize the business opportunities in the market by providing simpler solutions to the enterprise users and consumers. Integrated communication, video services and mobile content administration are also creating significant growth opportunities for large organizations as well as small business units. The RCS suite mainly focuses on the implementation of applications and services that offer a convergent and rich communication experience.
Some of the benefits that RCS to the organizations include interoperability across any operator network, integrated voice and video services, richer communication experience, and the ability to connect to anyone and anywhere with an enabled handset.
For the enterprise users, RCS offers a business policy allowing personalization while maintaining the commercial panel for the company's communications and applications. For consumers, RCS has the opportunity to merge voice and SMS with instant messaging and video sharing across all devices and networks.
MarketsandMarkets broadly segments the global RCS market by regions as North America (NA), Asia-Pacific (APAC), Europe (EU), Middle East and Africa (MEA), and Latin America (LA). By services, it categorizes the market into chat, content sharing, and voice over Internet protocol, IP video call, file transfer, and social presence sharing. By user types, the report divides the market into enterprise users and consumers. On the basis of deployment models, it segments the market into cloud and on-premise deployment.
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MarketsandMarkets forecasts the global Rich Communications Services Market to grow from $596.3 Million in 2013 to $5,749.6 Million in 2019. It expects Europe to be the largest market in terms of market size, while expects regions like Asia-Pacific and Latin America to experience significant rise in the market traction during the forecasted period.
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