Rick Berman to Moderate Session & Host Family Feud At Insight Exchange Network’s Medicare Marketing & Sales Exchange

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SourceLink, an industry-leading data driven full service marketing firm is sending Rick Berman, Healthcare Practice Leader to moderate a session and host family feud at the upcoming Medicare Marketing & Sales Exchange in Clearwater Beach, Florida from January 21 – 22.

SourceLink, an industry-leading data driven full service marketing firm is sending Rick Berman, Healthcare Practice Leader to moderate a session and host family feud at the upcoming Medicare Marketing & Sales Exchange in Clearwater Beach, Florida from January 21 – 22.

The conference is designed to bring together health plan marketing and sales executives to discuss trends and tactics in their fields, to help them capitalize on new marketing opportunities and maximize sales leads. Through each session attendees gain insight to the new waves in digital and social marketing, and research into Medicare enrollment trends. Each attendee should leave with clear ways to analyze and evaluate different distributions channels, and top tips for member engagement.

Tuesday, January 21st at 12:45 during lunch Rick will take the stage as Steve Harvey’s Replacement on Family Feud: Medicare Edition Stand Off. Then at 2:45 p.m. on the 21st, Rick Berman will moderate a Case Study - Member Retention: Achieving Engagement and Loyalty. Panelist include Sarah A. Fernandes, Medicare Sales Manager from Health New England and Angela Dunbar, Marketing Manager of Retail Sales & Marketing from Blue Cross Blue Shield of Michigan. During this panel they will discuss multiple topics, including practical strategies to maintain loyalty, making members “ambassadors” and does it work, year- round efforts and the top three reasons members leave a plan and how to combat that. To attend the session, guests can to register at https://www.insightxnetwork.com/product/mmsx-jan-2020/.

“I am excited to return as Family Feud host! We had great participation last year and can’t wait to see what the teams say. I also look forward to moderating a panel with two very insightful panelists who have great ideas to share and information that can immediately be used to help improve membership retention for healthcare plans.

Member retention is such an important topic. A slight increase can have a profound impact on revenues and plan star ratings.” states Rick Berman.

Rick Berman, builds successful and strong, long-lasting relationships as our Director of Business Development and Healthcare Business Practice Lead. Rick works alongside healthcare marketers to increase response and ROI with data-driven member acquisition, engagement and retention programs. Rick also excels at guiding healthcare clients to connect the worlds of offline and online marketing. Rick is a frequent speaker at industry events and a graduate of the University of Pennsylvania.

About SourceLink
SourceLink is a highly respected Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion. The company deploys client programs across the channels in which their customers and prospects are most responsive, including; direct mail, email, digital media, social media, and statements. SourceLink’s expertise spans a variety of end markets, with an emphasis on financial services, healthcare, retail energy and utilities, insurance and retail. For more information, visit http://www.sourcelink.com.

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Cathy Heckman
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