RivalHealth Renews Agreement with BlueCross BlueShield of North Carolina

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RivalHealth, creators of the first fitness-focused corporate wellness platform, announced that they have renewed their strategic partnership with BlueCross BlueShield of North Carolina (BCBSNC) to offer RivalHealth’s web-based and on-site wellness solutions for companies and organizations seeking to diagnose, assess and provide customized wellness interventions for every employee in an organization.

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"Until we reach employees before they have a chronic condition and teach them healthy habits, we will not solve the healthcare crisis.” - Pete Durand, CEO

RivalHealth announced today that they have renewed their strategic marketing partnership with BlueCross BlueShield of North Carolina (BCBSNC) to offer RivalHealth’s complete wellness solution for companies and organizations seeking to diagnose, assess and provide customized wellness interventions for every employee in an organization. RivalHealth’s vision is to go beyond identifying health risks and help employees lead healthier and more productive lives, by showing them “what to do” as opposed to simply tracking “what they did”; reducing healthcare costs and improving productivity.

“We embrace all participants, meeting them where they are by providing employees and their family members a personalized, daily nutrition and exercise plan specific to their age, gender, health, activity, and goals. Our transmedia (web, app, dvd) platform helps engage all users,” according to Pete Durand, CEO of RivalHealth. In addition to the daily fitness guide, RivalHealth offers traditional wellness services such as HRAs, biometric screenings and rewards management.

RivalHealth also reaches the unhealthiest population through its RivalFitWarrior program which, led by certified on-site coaches, is designed to change thinking and behaviors around health and fitness. This approach and platform result in progressive, measurable and sustainable outcomes.

“We are very excited about our continued partnership with BCBSNC. This renewal, along with several recent client renewals, really confirms for us that the market is ready for a different approach to wellness programs” states Durand. “Most corporations see healthcare costs rise as employees age by decade. Until we reach employees before they have a chronic condition and teach them healthy habits, we will not solve the healthcare crisis.” explains Durand.

About RivalHealth: RivalHealth is a web-based wellness company focused on driving fitness by creating customized, daily exercise, nutrition, stress and behavior management guides for each user based on his or her health conditions, current activity level and goals; as indicated in a comprehensive HRA data-driven profile and optionally incorporates third-party biometric data. RivalHealth services the corporate, educational and healthcare markets with their comprehensive wellness platform built around a patent-pending fitness measurement system (RivalRating®), allowing users to understand their fitness as compared to others their age and gender. World-class wellness content can be streamed, viewed on the RivalHealth mobile app or DVDs and are combined with a nutrition plan that includes complete daily menus, recipes and shopping lists. The platform utilizes RivalRewards™, teams, challenges and RivalBuzz®, a social engagement tool, to motivate, and reinforce and sustain behavior change. Visit RivalHealth online at http://www.rivalhealth.com.

About BlueCross BlueShields of North Carolina: Blue Cross and Blue Shield of North Carolina improves the health and well-being of our customers and communities by providing innovative health care products, services and information to more than 3.91 million members, including approximately 1 million served on behalf of other Blue Plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. We have been recognized as one of the World’s Most Ethical Companies by Ethisphere Institute every year since 2012. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit BCBSNC online at bcbsnc.com. All other marks are the property of their respective owners.

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Leigh Haydon
RivalHealth
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