CHAPEL HILL, N.C., April 23, 2019 /PRNewswire-PRWeb/ -- The Chamber for a Greater Chapel Hill-Carrboro's rebranding campaign has been honored with the Communication Excellence Award from the Carolinas Association of Chamber of Commerce Executives (CACCE).
The annual awards program recognizes outstanding communications efforts by chamber members throughout North and South Carolina. Members of The Chamber accepted the award in Winston-Salem at the annual CACCE conference on April 15.
"From the day we launched the new brand at our annual meeting, our members fully embraced it," said Katie Loovis, Vice President for External Affairs at The Chamber. "Earning the recognition of our peers further validates that our rebranding process created an identity that's authentic to who we are, but also differentiating for our organization. This bold new brand identity captures what we stand for, both in name and in look and feel, and it positions us well for future growth and evolution."
To develop the new brand identity, The Chamber worked in close partnership with Rivers Agency, a full-service integrated marketing firm based in Chapel Hill with world-class clients, including Research Triangle Park, Fantastic Sams, Red Hat and CREE. The process included more than a year of board retreats, membership surveys and discussions with key stakeholders, as well as consideration of more than two dozen creative concepts.
From that discovery process, a new brand was created, including three versions of a more contemporary logo, a tagline, an updated color palette and a new minimalist font that works well in both print and online formats. The logo features a blue circle in the center, representing Chapel Hill, encircled by a series of "C" shapes representing Carrboro and Orange and Chatham counties, each with their legacy colors. The new logo and brand identity were unveiled at The Chamber's annual meeting on Feb. 1.
"We sought to create a new brand that embodies The Chamber's warmth and strength," said Lauren Rivers, president and founder of Rivers Agency. "All of the new brand elements were carefully designed to reflect The Chamber's engaged and collaborative spirit, and passion for innovation and effectiveness."
About Rivers Agency
Rivers Agency is an advertising and design agency in Chapel Hill, North Carolina that has provided national and local clients with big ideas and world-class service since our founding in 1993. We specialize in creating marketing campaigns, brands, websites, catalogs and print materials that bring meaning, results and loyalty to our clients' brands.
For media inquiries, contact Rivers Agency:
publicrelations(at)riversagency.com
919-932-9985
SOURCE Rivers Agency
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