The end result is a robust website application with a streamlined path to content that is cleanly presented, making it easier for users on both the public side and the administrative backend to interact with.
Lake Success, New York (PRWEB) September 16, 2014
Pleased with the performance of the original Robotics.org site designed by AIMG more than six years ago, the Robotic Industries Association (RIA) wanted AIMG to develop a new site that reflects the changing needs and online behaviors of its members, advertisers, target buyer groups, and the industry as a whole. With the growing use of smartphones, tablets and other mobile computing devices among industrial buyers and integrators, AIMG used ‘responsive web’ design to ensure the site’s content is accessible and can display on virtually any screen size - from smartphones to desktops.
“The key to keeping a content-rich site like Robotics.org effective for its users, members, and advertisers is to develop and maintain a profound understanding of the behaviors, needs and wants of the various personas, or groups of people, who interact with the site, and then implement what’s needed to fulfill their expectations,” said Joe DeMicco, President & Founder of AIMG.
After six years working with RIA, AIMG has developed a strong relationship with the professional organization’s team and a clear understanding of the varied personas it serves. Working with RIA’s insight from the field, AIMG developed a strategic wireframe for the new website that addressed very specific objectives concerning content and usability.
“Making the rich and varied website content easy to access, view and interact with was of paramount importance to the client,” said DeMicco. “So we developed and implemented coding and functionality to achieve the right balance between content delivery and design. The end result is a robust website application with a streamlined path to content that is cleanly presented, making it easier for users on both the public side and the administrative backend to interact with.”
To experience the new Robotic Industries Association (RIA) website, visit http://www.Robotics.org.
To learn more about the web development and marketing services for online and offline offered by AIMG, visit http://www.aimg.com or call (888) 291-0037.
Established in 1994 as Accurate Imaging, Inc., AIMG is a HubSpot certified integrated marketing and web development firm specializing in Internet Marketing, Web Development, Search Engine Optimization (SEO) and Small Business Development solutions, with offices in New York and New Jersey. Visit http://www.aimg.com or call toll free 1-888-291-0037. Watch AIMG’s Small Business Solutions video to learn more about how AIMG brings business to Business.
About Joe DeMicco
Joe DeMicco (http://www.linkedin.com/in/joedemicco) is the founder and CEO of AIMG. He has been a web and marketing consultant for 20 years. He started his flagship company Accurate Imaging in 1994, which he re-branded as AIMG in 2009. An alumnus of the Goldman Sachs 10,000 Small Businesses program, Joe continues to present online marketing webinars to past and current participants of the program. Joe is a recognized industrial marketing and small business specialist and offers business development tips on his blog http://www.DeMicco.com.