Naperville, IL (PRWEB) May 21, 2014
In 2013 the Magento Imagine conference theme was "The Art of Commerce". Roy Rubin, co-founder of Magento noted Rocket Web’s win for Delicious Karma saying: "The advances that Rocket Web brought to life for Delicious Karma capture the essence of the art and technical expertise of successful commerce. We look forward to seeing our merchants and partners continue to push the bleeding edge of commerce innovation in 2013."
Roy Rubin took to the stage again to open the 2014 conference, explaining how we are experiencing a dramatic transformation in commerce and announced the conference theme for this year is "Transform". Rocket Web was recognized for the second year in a row by winning the Most Transformed Magento Site of the Year award for ToyZoo.com.
The toy curators behind ToyZoo.com have been selling online for over a decade on a Yahoo store that suffered from a lack of flexibility and options for growth. Toy Zoo partnered with Rocket Web to re-platform to Magento with responsive design, refocus the business to emphasize loyalty, rebrand with a fun, fresh look and replace an outdated back-office with a custom NetSuite integration. The new Magento Enterprise platform boasts significant increases in customer engagement with a 17%+ drop in bounce rate for returning visitors and an impressive 87% participation in loyalty initiatives across all registered customers.
Rocket Web is proud to win again with Sweet Tooth, provider of the extensive loyalty platform that helps make innovation possible. Last year Steve Deckert, co-founder of Sweet Tooth recalled Rocket Web's loyalty work for Delicious Karma and commented: "Their work on ToyZoo.com is so good it might just win them the same award again this year as well."