Digital Agency Rockfish Launches Digital CRM Practice

New Strategy Team, Based in WPP Partner’s Dallas Office, Focuses on Solutions to Monetize Big Data in Real Time Across Devices

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Dawn Maire, Chief Strategy Officer, Rockfish

Dawn Maire, Chief Strategy Officer, Rockfish

At Rockfish, our CRM practice builds holistic solutions for communicating to the right customer with the right message in real time on the right device.

Dallas, Texas (PRWEB) September 06, 2013

Rockfish, a digital innovation partner that drives business for some of the world’s largest brands, has created a formalized digital customer relationship management (CRM) practice that aims to work with brands to monetize big data into actionable, engaging experiences for consumers.

As digital, social and mobile have evolved CRM practices, the goal is no longer simply to capture more data. Marketers must now leverage digital CRM strategies to use the right data to respond to customers in real-time via the right device with relevant content that implies a company values their business.

“Traditional CRM systems focus on targeting the right customer with the right message at the right time,” says Dawn Maire, Chief Strategy Officer for Rockfish. “But in the era of digital and mobile marketing, CRM needs to do more than that in order to keep up with the multichannel experiences available to consumers. At Rockfish, our CRM practice builds holistic solutions for communicating to the right customer with the right message in real time on the right device.”

Rockfish has built on its award-winning mobile and digital practices to offer clients a cutting-edge solution for connecting with customers in the digital landscape. The holistic practice already counts a dozen major brands as clients; they turn to Rockfish for database design and management, CRM strategies, customer analytics and choosing service providers.

By leveraging rich data sets available through social APIs and using cloud-based computing to store large amounts of new data, marketers can tap into the growing consumer data – and synthesize and act on it more quickly.

“We can impact decision-making in real-time because of the technologies and digital platforms we are able to tap into,” says Maire.

Leaders in the new Rockfish digital CRM practice include:

  •      Dawn Maire, Chief Strategy Officer
For nearly two decades, Dawn has overseen digital strategies for some of the world’s largest brands, partnering with clients to develop best-in-class holistic CRM, digital, social, mobile, viral, in-store, and multi-channel strategies. Maire’s expertise centers on customer-centric eCommerce and loyalty solutions that move retail brands forward.

Wade leads digital couponing platform CouponFactory’s digital shopper marketing solutions. Allen is a seasoned retail and loyalty marketing executive with 12 years of experience at agencies including RAPP and dunnhumby, driving breakthrough strategy and solutions for large CPGs and retailers.

  • Gloria Ralston, SVP, Operations
Gloria has more than15 years of experience in transforming customer relationships through innovation. She has a strong multi-channel marketing background with an emphasis on customer acquisition, retention, loyalty, strategy and optimization across customer touchpoints.

  • Justin Bryant, Solutions Architect
Justin is a technology leader who has helped create and launch a number of customer-centric digital CRM solutions and Rockfish products including CouponFactory, Media Multiplyer and Sygnl.

About Rockfish
Rockfish is a full-service digital innovation partner that drives business for some of the world’s largest brands. We build groundbreaking digital solutions through expert integration of strategy, creative and technology. Founded in 2006, Rockfish has offices in Dallas, Austin, Cincinnati, Atlanta, Northwest Arkansas, Little Rock, Portland and Chicago. Rockfish is part of WPP, the world leader in communications services with 165,000 employees in 110 countries.


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