Rokfin Announces Partnerships with MMA Stars Ben Askren, Chael Sonnen, and Comedians Adam Hunter and Julian Smith

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The creator-first subscription media company signs on top creators to distribute exclusive content on the Rokfin platform.

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Utilizing blockchain technology, we are introducing a new paradigm that will align content creators and digital platforms like never before.

Rokfin, a creator-first subscription media company and the world’s only digital platform that rewards content creators for the full value they generate, has announced their initial lineup of content creators, which include some of the biggest names in mixed martial arts (MMA) and comedy. Well-known MMA stars Ben Askren and Chael Sonnen, as well as comedians Adam Hunter and Julian Smith, have begun publishing exclusive content on Rokfin.

“Creators are joining Rokfin because they are frustrated with diminishing returns from other other digital platforms,” Rokfin founder and CEO Martin Floreani said. “They are also annoyed that they have to tailor their content to appease an algorithm in order to grow or even just maintain their audience. Utilizing blockchain technology, we are introducing a new paradigm that will align content creators and digital platforms like never before.”

The Austin, Texas-based startup is the first blockchain media project with a practical application of the technology to compensate creators for the network effects they generate and residuals for the lifetime value of their fans. The Receive Access Ecosystem (RAE) Token, created by Rokfin, is the native currency of the network and is utilized to facilitate value exchange between creators, consumers, and digital platforms in a more transparent and fair manner.

Hunter was among the first to join Rokfin, and he cashed out a portion of his RAE Tokens for $40,000 on the Mercatox Exchange.

“It’s an amazing platform, just giving the creators more control,” Hunter said. “It’s the first platform that has been really fair to the artists. It’s a good price at $9.99 per month, and it’s not just my shows and podcasts. You also get Ben Askren’s content, Chael Sonnen’s stuff, so you’re getting access to everything.”

Rokfin, which uses RAE Tokens to reward content creators and to transfer value between participants, is the first platform to launch within the greater RAE ecosystem. Rokfin seeks to address the creator’s dilemma. That is, when the number of participants in a network increases, the leverage of each individual decreases while the digital platform’s leverage grows, creating misalignment between the various stakeholders.

Rokfin aims to ameliorate these negative effects by incentivizing collaboration over competition via its subscription-based model that rewards creators with RAE Tokens in-line with their contributions to the network. Unlike content models powered by ad dollars that retain bargaining power by keeping the rules governing their algorithms secret, Rokfin embraces transparency so that all participants know the rules of the platform and are empowered.

This is the second media startup founded by Floreani, who previously co-founded FloSports and spent 12+ years as its CEO, raising more than $40MM in funding through a combination of debt and equity rounds. He grew the company from zero to 250 employees while expanding the company’s network to more than 20 sports verticals.

“I’ve known Martin for years and his business track record speaks for itself,” Askren said. “I started my channel on Rokfin because I believe it will be transformative. It’s time for content creators to realize the full value of their work. Rokfin is making this happen.”

Rokfin is developing its own intellectual property, and has several patents pending.

To learn more, visit Rokfin.com or RAEToken.org, or you can view the Rokfin or RAE Token blogs on Medium.

For media inquiries, please contact Kili Wall at (310) 260-7901 or Kili@MelrosePR.com.

About Rokfin
Rokfin Inc., a Delaware C Corp based in Austin, Texas, is a creator-first subscription media company and the world’s only digital platform that rewards content creators for the full value they generate. Rokfin is the first blockchain media project with a practical application of the technology to compensate creators for the network effects they create and residuals for the lifetime value of their fans. Rokfin is the first platform within the Receive Access Ecosystem (RAE) that utilizes RAE Tokens to facilitate value transfers between creators, consumers, and platforms in a more transparent and fair manner. For more information, visit Rokfin.com or RAEToken.org.

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