Know The Difference Between Customized and Original Rolex Watches; Time and Gems Unveils It All

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Top luxury watch retailer notes the differences between original and customized Rolex watches.

Time and Gems World's Largest Collection of Luxury Watches Save up to 50% off on customized Rolex watches

Time and Gems, one of the most popular online retailers for luxury timepieces, has recently unveiled the difference between original and customized Rolex watches.

Time and Gems ( has been in the industry for over 30 years, eight of which have been focused on the online retail sector. Specializing in pre-owned Rolex watches, the company quickly gained popularity as the go-to site for some of the best watches in the world. From Rolex Datejust to Rolex Submariners, Time and Gems has it all. As one of the top online watch retailers on the web, Time and Gems has come across its fair share of questions related to customized Rolex watches.

One of the main concerns faced by shoppers is whether the customized Rolex watch that they are buying is authentic. To avoid any more confusion in the future, Time and Gems would like to educate the shopper on the distinction between an original and customized Rolex watch.

What Does It Mean?
One of the main questions asked by customers is what it means when the watch is classified as customized. Simply put, a watch is deemed customized when any changes are made to it. If the watch is modified or changed in any way, it can be called a customized watch. Buyers should also find out if the pieces used during the customization process are authentic Rolex pieces or generic parts. Unsavory retailers have been known to remove most of the authentic Rolex parts and replace them with generic pieces. In the eyes of the law, this is a grey area and buyers should be very careful about buying watches that are heavily customized. Speak to the retailer’s customer service department for exact information on the watch’s parts.

Are Customizations a Standard Practice?
Yes, customizations are a very normal practice in the used Rolex watch industry. Retailers usually change the face color, bezel, band and case. Most of the time, precious gems are added to the watch. If the retailer has a good in-house team of watchmakers, then it will be very hard to tell if the watch is a customized piece or not. Buyers just have to make sure that the watch is not too heavily customized as it will affect the way the Rolex watch functions.

Examples of Customized Rolex Watches
One of the most popular customizations to hit the market is the DLC/PVD coating. A process called Physical Vapor Deposition (PVD) is used to form a thin black coat on the surface of the Rolex watch’s stainless steel. This coating is scratch resistant and will give the watch a sleek, black look. American hip hop artiste Kanye West reportedly owns a black Rolex watch.

Why Opt For Customized Watches?
One of the main reasons why buyers are starting to prefer customized Rolex watches is because it costs less. For example, buyers may want a Rolex watch with diamonds but are not able to afford it full price from an authorized retailer. What they end up doing is buying a simpler version from the same retailer and getting modifications and customizations done. Loose diamonds are added to the watch at a fraction of the cost. Another reason why customized Rolex watches are so popular is because they offer the user something that no one else has. By customizing their Rolex watches, users are able to showcase their unique personality and own something that no one else has.

One of the customized watches currently on sale through Time and Gems is the Men's Rolex Black DLC/PVD Black Dial Red Accent Hands Daytona (Item #5005)
Price: $17,045
(Bank Wire Price: $15,340)
This leaves the buyer a total savings of $1705 if they opt to pay via bank wire.

For more information on the other used Rolex watches on sale, head to Time and Gems’ website,, or call 1-888-658-5595.

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